Conversion Interactive Agency
PPC Specialist (Google & Microsoft Ads) About The Role We are seeking a skilled PPC Specialist to manage and optimize paid search campaigns across Google Ads and Microsoft Advertising. The ideal candidate is analytical, results-oriented, and experienced in creating high-performing PPC campaigns that drive qualified traffic, leads, and revenue. You will work closely with our marketing team to improve campaign performance, maximize return on ad spend (ROAS), and support business growth through data-driven advertising strategies. Key Responsibilities Campaign Management Plan, create, launch, and manage PPC campaigns across: Google Ads Microsoft Advertising (Bing Ads) Manage Search, Display, Shopping, Performance Max, and Remarketing campaigns. Conduct keyword research, competitor analysis, and audience targeting. Develop effective ad copy and campaign structures. Monitor campaign budgets and bidding strategies. Campaign Optimization Optimize campaigns to improve: Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Perform A/B testing on ad copy, landing pages, and bidding strategies. Identify growth opportunities and scale successful campaigns. Analytics & ReportingCollaborationQualificationsRequiredPreferredBenefitsHow to ApplyInterested candidates should submit:Qualified applicants will be contacted for the next stage of the hiring process.Benefits: Monitor campaign performance using Google Ads, Microsoft Advertising, and Google Analytics 4 (GA4). Maintain accurate conversion tracking and reporting. Prepare regular performance reports with actionable recommendations. Analyze trends and implement data-driven improvements. Work with designers, content creators, and developers to improve campaign performance. Recommend landing page and creative enhancements to increase conversions. Stay informed about platform updates, PPC best practices, and industry trends. At least 2 years of hands-on experience managing Google Ads and/or Microsoft Advertising campaigns. Strong understanding of PPC principles and paid search strategies. Experience with keyword research, bidding strategies, and campaign optimization. Proficiency with Google Ads and Microsoft Advertising interfaces. Strong analytical skills with the ability to interpret campaign data. Excellent organizational and communication skills. Google Ads Certification. Microsoft Advertising Certification. Experience with Google Analytics 4 (GA4). Familiarity with Google Tag Manager and conversion tracking. Experience managing multiple accounts or agency clients. Experience with monthly advertising budgets of $10,000 or more. Competitive salary based on experience. Performance-based bonus opportunities. Flexible work environment. Professional development and certification support. Opportunities for long-term career growth. Collaborative and supportive team culture. Updated Resume/CV Brief summary of PPC experience Platforms managed (Google Ads and/or Microsoft Advertising) Examples of campaign results or performance metrics (optional) Promotion to permanent employee Work Location: Remote Pay: Php35,000.00 - Php40,000.00 per month Work Location: Remote
Conversion Interactive Agency
