YouTube Creative Strategist & Scriptwriter

Job Description

YouTube Creative Strategist & Scriptwriter Full-Time | Remote (Philippines) Company: St Trinity Property Group About St Trinity Property Group St Trinity Property Group is one of Australia's leading property investment and PropTech companies, helping Australians build wealth through strategic property investment. Our mission is to make property investing more accessible through technology, education, and exceptional customer experiences. Content is at the heart of how we educate, inspire, and generate opportunities. We don't create content for the sake of posting—we create videos, campaigns, and educational resources that build trust, attract qualified leads, and establish industry authority. We're looking for an exceptional YouTube Content Strategist & Scriptwriter who is obsessed with creating content that people actually want to watch. Why This Role Exists At St Trinity, we're building one of Australia's most influential property and finance education brands. We believe YouTube isn't simply another marketing channel—it's our opportunity to educate thousands of Australians, build trust at scale, and become the go-to authority in property investment. We're looking for someone who understands that great YouTube isn't about filming videos. It's about strategy. It's about psychology. It's about understanding why people click, why they stay, and why they share. You'll work directly with our marketing and leadership team to develop high-performing YouTube content while contributing across our broader content ecosystem. This is not a production role. This is a creative strategy role where your ideas matter as much as your writing. What You'll Do Write Content That Gets Watched Create compelling YouTube scripts that educate, entertain, and convert viewers into loyal followers and potential clients. Develop: High-retention YouTube scripts Attention-grabbing hooks Click-worthy titles Video outlines Educational storytelling Short-form content for Instagram, TikTok, Facebook, and LinkedIn Develop Winning YouTube Strategies Research competitors and industry trends. Generate video ideas based on audience demand, search opportunities, and current market trends. Understand what audiences want before they know they want it. Own Thumbnail Strategy You won't necessarily design every thumbnail. Instead, you'll define: The creative direction Visual hierarchy Emotional triggers Curiosity gaps Mobile readability Thumbnail copy You'll work closely with designers to ensure every thumbnail earns the click. (If you can design thumbnails yourself, that's a major advantage—but it's not essential.) Use Data to Improve Every Video Study YouTube Analytics to understand: Click-through rate (CTR) Audience retention Watch time Average view duration Traffic sources Viewer behaviour Turn data into actionable content strategies. Support the Entire Marketing Team You'll also contribute to: Website copy Landing pages Email campaigns Lead magnets Webinar content Social media captions Marketing campaigns Sales collateral Great writers create great marketing. What We're Looking For You Can Write This is the most important skill. You know how to structure ideas that hold attention. You understand: Storytelling Hooks Curiosity Pacing Persuasion Clear communication Your writing makes people want to keep reading—or watching. You're Obsessed with YouTube Not just watching it. Studying it. You naturally notice: Why thumbnails work Why titles get clicks Why viewers leave What keeps people watching You probably analyse successful creators for fun. You're Curious You don't wait for instructions. You bring ideas. You ask questions. You test assumptions. You're always looking for ways to improve. You're Comfortable with Analytics You don't need to be a data scientist. But you enjoy understanding numbers and using insights to improve performance. You Have High Emotional Intelligence You communicate clearly. You accept feedback. You collaborate well. You genuinely care about producing outstanding work. You're Reliable You meet deadlines. You take ownership. You consistently deliver quality. Bonus Points If You Have Experience writing YouTube scripts Experience in finance or property content Thumbnail design experience Basic video editing knowledge Familiarity with AI writing tools (ChatGPT, Claude, Gemini) Experience using YouTube Studio SEO knowledge Copywriting experience Experience with social media strategy What You'll Learn Working at St Trinity means learning how one of Australia's fastest-growing property companies creates content that drives real business growth. You'll learn: Advanced YouTube content strategy Audience psychology High-converting copywriting Content marketing Property investment education Personal branding AI-powered content workflows Marketing strategy Performance analysis