GrowthAssistant
Who We Are GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul. The Opportunity We're hiring a Performance Marketing Manager, Paid Search to own the hands-on execution layer at a performance-driven digital marketing agency that manages paid search and performance media across Google's full channel suite for a growing portfolio of clients — owning keyword architecture, bid strategy, testing roadmaps, and conversion tracking end to end while serving as the direct point of contact for client performance communications, with a clear path to expanding into broader channel strategy and creative direction as the relationship deepens. What Your Day-to-Day Will Look Like Google Ads Campaign Management: Own daily execution across Search, Shopping, Performance Max, Display, and YouTube — campaign setup, activation, pacing, and in-platform optimization in partnership with the internal strategy and budget owner on final decisions. Keyword Strategy: Lead keyword research, match-type structure, ad group architecture, and negative keyword list management; run ongoing search term mining to cut waste and capture new demand. Bid & Budget Management: Manage bid strategies (tCPA, tROAS, manual CPC) and budget pacing within guardrails; recommend larger budget shifts to the strategy owner with a clear rationale. Testing & Optimization: Build and run the testing roadmap — A/B tests on ad variations, bidding strategies, audiences, and assets; always keep a live experiment running, scale winners, and cut losers fast. Conversion Tracking & Reporting: Own conversion tracking hygiene, UTM discipline, and clean reporting tied to pipeline; prepare client-ready performance dashboards and reports — bring the diagnosis, not just the numbers. Retargeting: Build and manage RLSA and Display remarketing campaigns to re-engage site visitors and warm prospects. Client Communication: Own client communications directly across Slack, email, and video calls — delivering status updates, performance readouts, and actionable recommendations with proactive escalation instincts. Creative Collaboration: Partner with the internal designer to brief and pressure-test responsive search, Display, and YouTube assets; propose creative testing routes to improve performance. (Ad copy is produced internally.) What You Bring Paid Search Expertise: 3+ years managing Google Ads hands-on (Search, Shopping, and Performance Max) at the execution level — not just agency oversight; agency experience strongly preferred with comfort managing multiple client accounts simultaneously. Keyword & Audience Discipline: Strong keyword, match-type, and negative keyword management plus deep search term mining skills to drive efficiency and capture new demand. Analytical & Testing Mindset: Strong ability to interpret performance data and recommend actions with conviction; hands-on A/B testing experience with comfort making bid and budget calls within guardrails and cutting losers fast. Measurement Stack Fluency: Solid grasp of conversion tracking, attribution, UTM hygiene, and tying paid spend to pipeline in a CRM (Salesforce a plus). Reporting & Communication: Strong reporting in Excel/Google Sheets and a dashboard tool (Looker Studio or similar); excellent written and verbal communication with a proactive client communication style and availability for US Eastern hours. Bonus Points if: You hold a Google Ads certification You have experience with Microsoft/Bing Ads You have basic creative editing skills (Canva) and an eye for what converts What We Offer At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you. We support your life inside and outside of work with a comprehensive benefits package: Fully Remote: 100% Remote work environment, never fight traffic again Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year Family First: Parental leave after 1 year of service We offer additional incentives for go-getters and proven performers! $25 monthly perfect attendance bonus Performance bonus Anniversary bonus ($100 at 1 year; $200 at 2 years) Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client Your Application Roadmap You've applied, now let's get to work. Here's the play-by-play: Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles. Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick. Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you. Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles! Depending on the client, there are sometimes 2 additional steps: Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready. Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression! Join our 100% remote global team today, and grow with GrowthAssistant! GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.
GrowthAssistant
