Outsourcey
Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together! Profile Requirements: Min 2 Years of Proven Experience in Email Marketing, Social Media Marketing, E-Commerce Marketing, Content Creation, or a similar role Strong hands-on email marketing experience is required Experience with Klaviyo, Mailchimp, Shopify Email, or similar email marketing platforms Experience creating promotional email campaigns and automated email flows Strong email copywriting and marketing copywriting skills Experience managing Instagram, TikTok, Facebook, YouTube, and other social media platforms Strong experience creating and editing Reels, TikTok videos, YouTube Shorts, Stories, and other short-form content Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, or similar video editing software Experience with Canva, Adobe Creative Suite, or similar design tools Strong understanding of social media trends and platform-specific content Shopify or comparable e-commerce experience is strongly preferred Experience with influencer, creator, affiliate, or brand partnership outreach is a major plus Experience marketing fragrance, beauty, skincare, wellness, fashion, lifestyle, or consumer products is a major plus Strong understanding of e-commerce customer acquisition, engagement, retention, and repeat purchases Strong analytical, organizational, research, and communication skills Creative, proactive, resourceful, detail-oriented, and capable of independently managing multiple marketing projects Core responsibilities: Create and manage customer email marketing campaigns including newsletters, promotions, product launches, educational content, and seasonal campaigns Build and optimize automated email flows including welcome sequences, abandoned cart, browse abandonment, post-purchase, win-back, and customer re-engagement campaigns Segment email audiences based on customer behavior, purchase history, engagement, and other relevant criteria Write compelling subject lines, email copy, promotional messaging, and calls-to-action Conduct A/B testing on subject lines, messaging, creative, offers, and email formats Monitor email performance including open rates, click-through rates, conversions, revenue, and unsubscribe rates Manage email marketing through Klaviyo, Mailchimp, Shopify Email, or similar platforms Grow and maintain the company's email subscriber database Conduct outbound email outreach to brands, influencers, creators, affiliates, and potential partners Research potential partners and build targeted outreach lists Write personalized collaboration and brand partnership emails Follow up consistently with prospective partners and maintain an organized outreach pipeline Assist with influencer, creator, affiliate, and brand collaboration opportunities Coordinate product gifting, UGC, customer testimonials, and creator content when appropriate Develop and maintain a social media content calendar Create content for Instagram, TikTok, Facebook, YouTube, and other relevant platforms Edit a high volume of Instagram Reels, TikTok videos, YouTube Shorts, Stories, and other short-form content Add captions, subtitles, transitions, music, graphics, hooks, and calls-to-action to video content Repurpose existing content into multiple pieces of social media content Create graphics, carousels, Stories, promotional posts, and other visual content using Canva, Adobe Creative Suite, or similar tools Write engaging social media captions and platform-specific messaging Research trending sounds, content formats, hashtags, keywords, and social media trends Identify opportunities to recreate trending content in a way that fits the brand Brainstorm new content ideas around products, fragrance, ingredients, lifestyle, education, customer experiences, and brand storytelling Schedule and publish social media content consistently Respond to comments, direct messages, and community interactions Answer basic customer questions through social media and email and escalate inquiries when necessary Help build an active and positive online community around the brand Assist with product launches, promotions, giveaways, seasonal campaigns, and new collections Coordinate email and social media campaigns so messaging remains consistent across channels Support Shopify marketing by updating promotional content, product messaging, discount codes, and other campaign-related website elements Organize photos, videos, graphics, UGC, templates, and other marketing assets Assist with basic product photography and lifestyle content when needed Monitor competitors and trends within fragrance, beauty, wellness, lifestyle, and e-commerce Track social media performance including engagement, reach, views, watch time, follower growth, and website traffic Track email performance and identify opportunities to improve customer engagement and sales Prepare regular reports showing email and social media performance Maintain consistent brand voice, visual identity, and messaging across email, social media, and website content Continuously identify new organic strategies to increase brand awareness, engagement, customer retention, and online sales Assist with additional email marketing, social media, content creation, influencer outreach, and e-commerce marketing projects as needed Benefits Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
Outsourcey
