Senior Lifecycle Marketing Manager

Job Description

Introduction Ask & Embla is looking for a Senior Lifecycle Manager to own the full customer lifecycle. This is a senior, strategy-forward role for someone who shares our commitment to excellence in everything customer-facing and wants to build something that genuinely lasts. You'll be the person in the room who understands both the data and the customer, and can translate that into a retention engine that actually moves revenue. What You'll Do Own the retention strategy end-to-end: lifecycle mapping, segmentation logic, channel mix (email, push), and long-term LTV planning Lead the CRM roadmap — from platform management and data integrity to automation architecture and cross-channel integration Design and optimize flows and campaigns that drive repeat purchase, reduce churn, and increase customer lifetime value Build and maintain customer segments based on behavior, purchase patterns, and engagement signals; use these to drive meaningful personalization at scale Translate data into decisions — run regular performance reviews, surface insights, and make recommendations that influence product, content, and marketing strategy Partner closely with the growth, paid, and content teams to ensure retention efforts are aligned with acquisition and brand initiatives Define and track the KPIs that matter: repeat purchase rate, retention rate, LTV, flow revenue, unsubscribe rate, and more Ensure CRM systems, data flows, and campaign practices are compliant with GDPR and relevant data protection regulations Who You Are 5+ years in CRM, retention, or lifecycle marketing, ideally in a DTC or ecommerce environment You've owned a retention program before, not just executed within one Strong with platforms like Klaviyo, Salesforce, Braze, or similar; you can configure flows, not just brief them Analytically sharp — comfortable pulling your own data, spotting trends, and building the case for your recommendations You think in customer journeys, not just sends Brand-curious: you take the time to understand who the customer is, not just what they clicked You're not here to maintain the status quo, you want to build something extraordinary and have the drive to see it through Comfortable working lean and building systems with limited resources Open to using AI as a tool for process improvement and ways of working — ideally AI-native in how you think and operate About Ask & Embla and Ambi Who We Are: Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi , our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla. As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives. Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month. Ready to Join Us? If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Learn More about Ask & Embla and Ambi: Website - https://askandembla.net/https://ambi.ooo/ Instagram - https://www.instagram.com/askemblastore/https://www.instagram.com/ambi.ooo/ 'Facebook - https://www.facebook.com/AskEmblastore/https://www.facebook.com/ooo.ambi/ Pinterest - https://www.pinterest.com/askemblastore/https://www.pinterest.com/ambijewelry/ TikTok - https://www.tiktok.com/@askandembla\ officialhttps://www.tiktok.com/@ambi.ooo Why Work With Us? We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride. Pay: From Php80,000.00 per month Benefits Additional leave Employee discount Health insurance Life insurance Pay raise Promotion to permanent employee Work from home Application Question(s): Have you personally built email or CRM flows end-to-end in Klaviyo or Braze (not just managed or briefed someone else to build them)? Have you owned a retention or lifecycle marketing program for an ecommerce or DTC brand — not an agency, marketplace, or B2B company? Have you worked for a brand that sells directly to consumers (DTC) with a strong niche or lifestyle identity — such as alternative fashion, music, gaming, streetwear, or beauty? Work Location: Remote