Paid Ads & SEO Specialist

Job Description

Do you enjoy building campaigns that actually get results? Are you someone who loves blending creativity with strategy and figuring out what makes people click, engage, and convert? As a Paid Ads Specialist, you’ll lead the execution and optimization of campaigns that help grow the UTAK POS brand and bring in quality leads. From brainstorming ideas to analyzing performance, you’ll play a key role in helping us reach and support more MSMEs through smart, data-driven marketing. What You’ll Do Performance-Driven: You enjoy creating campaigns that don’t just look good, they deliver measurable results. Creative Thinker: You’re full of ideas and know how to turn concepts into engaging campaigns and ads. Data-Aware: You’re comfortable analyzing metrics, spotting trends, and using insights to improve performance. Digital Marketing Experienced: You have experience in paid ads, digital marketing, lead generation, or a related field. Organized \& Reliable: You can manage multiple campaigns, timelines, and priorities while staying detail-oriented. Collaborative: You work well with creatives, marketers, and cross-functional teams to bring campaigns to life. Strong Communicator: You can clearly communicate ideas, feedback, and strategies with both teammates and stakeholders. Adaptable: You’re comfortable working in a fast-paced startup environment where things move quickly and priorities can shift. Platform Familiar: You’re confident using advertising platforms, social media tools, and marketing software in your day-to-day work. Mission-Aligned: You’re excited to help grow a brand that supports and empowers local MSMEs. Minimum Qualifications About You Campaign Management: You’ll manage and optimize paid ads across platforms like Google, Facebook, LinkedIn, and other digital channels. Lead Generation: You’ll run campaigns focused on bringing in quality leads while keeping acquisition costs efficient and sustainable. Brand Growth: You’ll help strengthen the UTAK POS brand through strategic marketing initiatives, audience targeting, and campaign execution. Content \& Messaging: You’ll collaborate on ad copies, social media content, SEO efforts, and campaign messaging that connect with the right audience. Performance Optimization: You’ll monitor campaign results, analyze performance data, and make adjustments to improve reach, engagement, and conversions. Market Research: You’ll study trends, competitors, and audience behavior to identify opportunities and improve campaign strategy. Creative Collaboration: You’ll work closely with the creative team to develop compelling ads and marketing materials that stand out. Promotions \& Activations: You’ll help plan and execute marketing initiatives such as promos, brand activations, and awareness campaigns. Budget Management: You’ll oversee campaign budgets and make sure resources are allocated effectively for the best results. Creative Strategy: You’ll contribute fresh ideas and help lead brainstorming sessions to keep campaigns engaging and innovative. Team Support: You’ll mentor junior team members and help guide campaign execution, optimization, and overall team performance. NOTE: Salary is negotiable