Paid Media Manager (PPC)

Job Description

Job Description Salary: ₱45,000 - 50,000 per month, depending on experience Location: Remote – Philippines Schedule Full-time | Monday to Friday | afternoon / evening, aligned with our client’s US business hours and public holidays Paid Media Manager (PPC) We are looking for an experienced, analytical and results-driven Paid Media Manager to join our team and support an international client in the learning and development space. This is a high-ownership role for someone who can manage paid media campaigns end-to-end. You will take responsibility for strategy, budget allocation, campaign execution, testing, optimisation and reporting, with a clear focus on generating qualified leads and contributing to pipeline growth. Google Ads will be your primary channel, with LinkedIn and Meta supporting wider lead-generation, retargeting and awareness activity. You will work closely with the client’s Marketing Manager, as well as creative, content and sales stakeholders, to ensure campaigns are aligned with business goals and the buyer journey. If you enjoy working with data, thrive in a fast-paced environment and take pride in turning campaign insights into measurable results, we would like to hear from you. About All In Outsourcing At All In Outsourcing, we build long-term partnerships between international businesses and exceptional Filipino professionals. We specialise in connecting global companies with talented remote staff across administration, customer service, sales, finance, marketing, design and operations. Our team members work directly with respected overseas clients, becoming valued extensions of their businesses while enjoying the flexibility and opportunities that remote work provides. Who You Are You have 3–6 years of hands-on paid media or PPC experience, ideally in B2B lead generation. You have strong practical experience managing Google Ads campaigns, including Search, Display, Performance Max, remarketing and conversion tracking. You understand how to manage campaign budgets, monitor spend pacing and optimise towards cost-per-acquisition, cost-per-lead, ROAS and pipeline goals. You have experience using LinkedIn Campaign Manager for B2B demand generation and understand Meta Ads Manager for lead generation, retargeting and awareness campaigns. You are confident using Google Analytics 4, Google Tag Manager, HubSpot or a comparable CRM and marketing automation platform. You are highly analytical and can identify what is working, what is underperforming and what action should be taken next. You can write clear, conversion-focused ad copy and create effective briefs for designers and content teams. You are organised, proactive and comfortable managing multiple priorities in a fast-moving environment. You communicate clearly and professionally in English, both written and verbal. Experience in B2B, eLearning, HR technology, professional services or learning and development will be highly regarded. What You’ll Do As Paid Media Manager, you will own the paid media programme and play a direct role in generating qualified leads and supporting pipeline growth. Your responsibilities will include: Developing and managing the paid media roadmap across Google Ads, LinkedIn, Meta and other relevant channels. Managing and allocating budgets across channels to maximise qualified lead volume and pipeline contribution. Setting and monitoring spend pacing, CPA targets, CPL targets and ROAS benchmarks. Building and managing campaigns from the ground up, including keyword research, audience targeting, ad copy, bidding strategies, landing-page alignment and conversion tracking. Managing Google Search campaigns with strong keyword strategy, match types, negative keyword hygiene, intent-based ad groups and Quality Score optimisation. Building and testing Google Ads copy, extensions and landing-page messaging for different audiences and offers. Managing Performance Max, Display and remarketing activity to support full-funnel performance. Running LinkedIn campaigns targeting learning and development, HR and training decision-makers using job title, industry, company size and skills-based targeting. Executing Meta campaigns for awareness, retargeting and lead generation, including custom and lookalike audience testing. Developing creative briefs and collaborating with design and content teams to produce high-performing ad assets. Running structured A/B tests across ad creative, copy, audiences, bidding strategies and landing pages. Optimising campaigns using performance data by adjusting bids, refining targeting, pausing underperforming activity and scaling successful campaigns. Ensuring accurate conversion tracking across channels through Google Tag Manager, HubSpot and platform-native tools. Maintaining clean attribution, UTM hygiene and campaign documentation. Preparing regular performance reports covering spend, impressions, clicks, CTR, conversion rate, CPL, CPA, ROAS and pipeline influence. Translating campaign performance into clear recommendations for the Marketing Manager and other stakeholders. Key Performance Indicators (KPIs) Success in this role will be measured by your ability to: Generate qualified lead volume from paid channels while meeting agreed CPL and CPA targets. Contribute to paid-attributed opportunities, influenced pipeline and closed revenue. Improve channel efficiency through ROAS, conversion-rate improvements and effective budget utilisation. Maintain accurate conversion tracking, attribution and UTM hygiene. Deliver regular, accurate and actionable performance reporting. Run structured tests consistently and implement learnings to improve campaign performance. Identify and scale high-performing campaigns while addressing underperforming activity quickly. Why This Role Stands Out Work remotely from anywhere in the Philippines. Take ownership of a high-impact paid media programme. Work directly with an international marketing team and gain exposure to B2B demand-generation strategy. Build experience across Google Ads, LinkedIn, Meta, GA4, Google Tag Manager and HubSpot. See a direct connection between your work, qualified pipeline and business growth. Join a supportive remote team with long-term career growth opportunities. Potential performance-based bonus opportunities linked to lead generation and business results. What We’re Looking For The ideal candidate will bring strong paid media expertise, commercial awareness and a genuine drive to improve results. You should be someone who: Treats campaign budgets with care and makes decisions based on data. Takes ownership and works proactively without needing constant direction. Is comfortable testing, learning and improving campaigns continuously. Balances strategic thinking with hands-on campaign management. Can communicate performance results clearly to non-specialist stakeholders. Collaborates effectively with marketing, sales, content and creative teams. Has a positive, dependable and solutions-focused attitude. How To Apply If you are an experienced Paid Media Manager who enjoys building and optimising campaigns that generate real business results, we would love to hear from you. Please submit your resume together with a brief introduction outlining your relevant paid media experience, the platforms you have managed and why you would be a great fit for this opportunity. Job Type: Full-time Salary: ₱45,000 - 50,000 per month Benefits Work from home Career growth opportunities International client exposure Performance-based bonus potential Pay: Php45,000.00 - Php50,000.00 per month Application Question(s): Do you have at least 3 years of hands-on experience managing B2B paid media campaigns, with proven responsibility for generating qualified leads? Do you have strong, practical experience managing Google Ads campaigns, including Search, Display, Performance Max, remarketing, keyword strategy and conversion tracking? Have you managed LinkedIn Campaign Manager campaigns for B2B lead generation and Meta Ads campaigns for lead generation, retargeting or awareness? Are you proficient in Google Analytics 4, Google Tag Manager and HubSpot or a comparable CRM/marketing automation platform, including UTM and conversion-tracking management? Are you available to work full-time, Monday to Friday, on the required Philippines shift aligned with US business hours? Work Location: Remote