Talmore+
Position Summary Seeking a results-driven Marketing Manager to lead Paid Advertising, Promotional Campaigns, and Local Marketing Initiatives that increase guest traffic, drive restaurant sales, and maximize return on marketing investment (ROI) across North America. This position is highly analytical and performance-focused. Success is measured by sales growth, campaign performance, customer acquisition, and efficient use of marketing budgets -- not by the amount of content or social media posts created. Key Responsibilities Paid Advertising Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, Uber Eats, DoorDash, and other digital platforms. Allocate advertising budgets to maximize Return on Ad Spend (ROAS) and overall marketing ROI. Continuously monitor campaign performance and optimize targeting, creative, audience segments, and bidding strategies. Conduct A/B testing to improve campaign effectiveness and conversion rates Promotions & Sales Growth Develop and execute promotional campaigns that increase restaurant traffic, average check, and overall sales. Create seasonal, holiday, and limited-time offers to drive incremental revenue. Develop strategies to increase weekday, evening, and off-peak sales. Recommend upselling and bundled promotions to increase average transaction value. Support new product launches with sales-driven marketing campaigns. Local Store Marketing Develop local marketing plans for individual restaurant locations. Build partnerships with schools, businesses, hotels, community organizations, and local events to increase guest traffic. Support franchisees with marketing recommendations that improve local sales performance. Delivery & Digital Sales Develop marketing strategies to increase Uber Eats, DoorDash, and other third-party delivery sales. Optimize promotional spending on delivery platforms to maximize incremental revenue. Monitor delivery platform performance and recommend improvements. Analytics & Performance Track and report key marketing metrics, including: Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Conversion Rate, Cost Per Acquisition (CPA), Guest Traffic, Sales Growth, Average Check, and Delivery Sales Analyze sales trends and identify opportunities to improve marketing performance. Present weekly and monthly performance reports with actionable recommendations. Cross-Functional Collaboration Partner with Operations to ensure promotions are executed consistently across all locations. Work with franchisees to implement corporate marketing initiatives. Coordinate campaign execution with external agencies and advertising partners when needed. Key Performance Indicators (KPIs) Same-store sales growth Return on Ad Spend (ROAS) Marketing ROI Guest traffic growth Customer acquisition Average check increase Delivery sales growth Promotional campaign performance Marketing budget efficiency Timely execution of marketing campaigns Qualifications 3+ years of marketing experience, preferably in restaurants, hospitality, retail, or multi-unit businesses. Proven experience managing paid advertising campaigns on Meta, Google, TikTok, or similar platforms. Strong understanding of digital advertising, customer acquisition, and performance marketing. Experience managing advertising budgets and optimizing campaign performance. Strong analytical and problem-solving skills. Advanced proficiency in Excel or Google Sheets for reporting and analysis. Excellent English communication skills. Ability to work U.S. Eastern Time business hours. Preferred Qualifications Experience supporting multi-location or franchise restaurant brands. Experience marketing on Uber Eats, DoorDash, or other third-party delivery platforms. Familiarity with Google Analytics, Meta Ads Manager, and restaurant POS reporting. What Success Looks Like Within the first six months, the successful candidate will: Increase restaurant traffic and sales through effective marketing campaigns. Achieve or exceed target ROAS and marketing ROI. Launch successful promotional campaigns that generate measurable revenue. Increase delivery sales and guest frequency. Deliver data-driven recommendations that improve business performance across all locations. Pay: Php41,000.00 per month Benefits Flextime Work from home Work Location: Remote
Talmore+
