enablesGROUP
We are looking for an experienced CRM & Email Marketing Specialist to manage and optimise customer communications, with a strong focus on Klaviyo, email marketing, CRM, and automated customer journeys . The successful candidate will be responsible for executing data-driven CRM strategies, building and optimising email campaigns and automations, managing customer segmentation, and using performance insights to improve customer engagement, conversion, and retention. This is a hands-on role suited to an experienced CRM and email marketing professional who can independently build, manage, test, analyse, and optimise Klaviyo campaigns and automated customer journeys. Key Responsibilities CRM & Klaviyo Strategy & Execution Develop and manage CRM activity across email and SMS , including segmentation, customer journey mapping, and content planning. Own the CRM/email marketing calendar and coordinate campaigns around promotions, product activity, and key seasonal moments. Build, manage, and optimise Klaviyo email campaigns, flows, and automated customer journeys . Create and manage lifecycle campaigns across acquisition, conversion, retention, and re-engagement . Manage customer segmentation and personalisation based on customer behaviour, lifecycle stage, purchase activity, and engagement. Work closely with creative and relevant business teams to ensure communications are on-brand, accurate, engaging, and optimised for performance. Manage Klaviyo integrations and support seamless syncing with relevant eCommerce platforms. Maintain CRM data integrity, customer consent/compliance, and database hygiene. Email Marketing & Automation Take hands-on ownership of Klaviyo campaigns, flows, automations, segmentation, and reporting. Build and continuously optimise automated customer journeys , including: Welcome flows Browse abandonment Abandoned cart Post-purchase Cross-sell / upsell Re-engagement Win-back Other relevant lifecycle automations Build and schedule promotional and lifecycle email campaigns. Ensure automated journeys are properly triggered, tested, and functioning as intended. Continuously identify opportunities to improve automation coverage and customer journeys. Manage promotional setup and relevant offers for lifecycle communications Campaign Testing & Optimisation Apply a test, measure, and learn approach to CRM and email marketing activity. Conduct A/B testing across: Subject lines Email content Calls to action Offers Send times Customer segments Monitor email engagement, conversion, and overall campaign performance. Monitor email deliverability and database engagement. Continuously optimise campaigns and automated flows based on performance data. Customer Segmentation & Personalisation Leverage customer data to create personalised customer journeys . Develop and manage meaningful customer segments based on behaviour, engagement, lifecycle stage, and purchase history . Identify opportunities to improve customer engagement and retention through targeted CRM activity. Ensure customers receive relevant communications at the appropriate stage of their journey. Reporting & Customer Insights Monitor and analyse CRM, campaign, and automation performance . Prepare reporting on email marketing and Klaviyo performance . Measure ROI and attribution across CRM/email initiatives where applicable. Analyse customer segment performance and identify opportunities to improve engagement, conversion, and retention. Translate campaign data and customer insights into actionable recommendations and optimisations . Requirements 3+ years of hands-on experience in CRM, email marketing, lifecycle marketing, retention marketing, or a closely related role. Strong hands-on Klaviyo experience is required. Demonstrated experience with: Klaviyo campaigns Email flows and automations Customer segmentation Lifecycle email marketing CRM/customer journeys Campaign reporting and optimisation Experience independently building and managing automated email journeys. Strong understanding of customer lifecycle marketing. Experience with A/B testing and email performance analytics. Strong analytical skills with the ability to translate performance data into actionable improvements. Excellent written communication skills. Strong attention to detail and organisational skills. Ability to manage multiple campaigns and priorities simultaneously. Highly Desirable Experience supporting an eCommerce or direct-to-consumer business. Experience with Shopify or similar eCommerce platforms. Experience working with Klaviyo + Shopify integrations. Experience with SMS marketing. Understanding of email deliverability and database health. Experience collaborating with creative/design teams on email campaigns and templates.
enablesGROUP
