VA Digital & Media Team Member

Job Description

Position Details Position Title: Digital & Media Team Member Department: Digital Marketing & Media Employment Type: 100% Full-Time Reports To: Digital Marketing / Media Team Leader Position Summary The Digital & Media Team Member is a 100% full-time position responsible for creating engaging digital content that supports the organisation’s marketing, branding, communication, and social media objectives. The role requires a combination of creative, technical, and analytical skills , with a strong focus on creating Reels, short-form videos, social media graphics, posters, promotional materials, and other digital content using tools such as Canva . The successful candidate should also be comfortable reviewing social media analytics and performance data to understand what content is working, identify opportunities for improvement, and support data-driven content decisions. Key Responsibilities 1. Content Creation Create engaging and visually appealing content for social media and digital platforms. Develop Reels, short-form videos, promotional videos, and other video content . Create posters, social media graphics, announcements, promotional materials, and campaign assets using Canva . Edit videos by adding captions, transitions, music, graphics, branding, and appropriate effects. Adapt content for Facebook, Instagram, LinkedIn, TikTok, YouTube Shorts, and other relevant platforms. Maintain consistent branding and visual standards. 2. Social Media Management & Support Assist in planning and preparing social media content according to the content calendar. Schedule and organise content for publishing. Develop creative concepts, captions, hooks, and calls-to-action. Monitor relevant social media trends and identify content opportunities. Support promotional campaigns, events, announcements, and marketing activities. 3. Video & Reel Production Develop creative concepts for Reels and short-form videos. Record and/or edit video content when required. Create videos that are informative, engaging, and aligned with campaign objectives. Use strong hooks, captions, text overlays, and calls-to-action where appropriate. Review video performance and identify opportunities for improvement. 4. Canva & Graphic Design Create professional designs using Canva . Develop social media templates and reusable content formats. Create event posters, promotional banners, digital flyers, announcements, and other marketing materials. Ensure all designs follow the organisation’s branding guidelines. 5. Analytics & Performance Monitoring Monitor social media and digital marketing analytics. Track key metrics including: Reach and impressions Engagement Comments and shares Video views and watch time Follower growth Click-throughs Campaign performance Analyse content performance and identify trends. Compare different content formats and platforms. Prepare simple performance reports and recommendations. Use analytics to determine what content should be continued, improved, adjusted, or tested. 6. Content Improvement & Innovation Develop new and creative content ideas. Test different hooks, formats, designs, captions, and video styles. Identify underperforming content and recommend improvements. Stay updated with social media trends, features, and content formats. Proactively contribute ideas during content planning. Required Skills & Qualifications Previous experience in digital marketing, social media, content creation, media, or a related field. Strong knowledge and practical experience using Canva . Ability to create professional posters, graphics, and social media content. Ability to create and edit Reels and short-form videos . Understanding of Facebook, Instagram, LinkedIn, TikTok, and/or YouTube. Knowledge of social media analytics and insights . Strong attention to detail. Good written and verbal communication skills. Strong time management and ability to meet deadlines. Creative and proactive approach to content creation. Desirable Skills Experience with Metricool or similar social media management platforms. Experience with Meta Business Suite . Experience with Google Analytics or YouTube Analytics . Experience with CapCut, Adobe Premiere Pro, or other video-editing software. Basic understanding of SEO and digital marketing. Basic photography and videography skills. Experience interpreting analytics and turning data into actionable recommendations. Key Competencies Creativity – Develops fresh and engaging content ideas. Visual Communication – Communicates information effectively through graphics and video. Technical Skills – Confident with Canva, video editing, social media platforms, and digital tools. Analytical Thinking – Understands performance data and uses insights to improve content. Attention to Detail – Produces accurate, professional, and properly branded content. Time Management – Consistently meets deadlines and manages multiple content requirements. Initiative – Proactively identifies opportunities and does not rely solely on assigned tasks. Teamwork – Works effectively with the Digital Marketing Team and other departments. Performance Indicators / KPIs Performance may be assessed based on: Quality and consistency of Reels and video content produced. Quality and quantity of Canva designs and promotional materials. Content delivered according to schedule. Social media engagement and audience growth. Video views and watch-time performance. Reach and impressions. Consistency across social media platforms. Improvement in content performance based on analytics. Accuracy and quality of published content. Quality of analytics reports and recommendations. Contribution of new and creative content ideas. Ability to meet deadlines and support marketing campaigns. Ideal Candidate Profile The ideal candidate is creative, technically capable, and data-driven . They should not only be able to create attractive posters and engaging videos but also understand how to measure content performance and use analytics to improve future content . The role requires someone who can manage the complete content cycle: IDEA → CREATE → PUBLISH → ANALYSE → IMPROVE This is a 100% full-time role , requiring consistent involvement in daily digital content creation, monitoring, optimisation, and marketing activities. Pay: From Php20,000.00 per month Work Location: Remote