ZKTeco Solutions
About The Role We are looking for a highly experienced Senior Paid Media Manager to lead and scale our paid acquisition function across multiple digital channels. This is a senior, hands-on role for an experienced performance marketer who has managed significant paid media budgets and can combine strategic thinking with strong execution. You will be responsible for driving measurable improvements in customer acquisition costs, lead generation, and overall paid media performance. You will have ownership of paid media strategy across Meta, Google, and emerging channels , while working closely with the marketing leadership team, creative team, and other channel specialists. This is not a maintenance role. We are looking for someone who can identify opportunities, challenge existing approaches, build better systems, and materially improve performance. Key Responsibilities Paid Media Strategy & Management Own and manage a large-scale annual paid media budget across Meta, Google, and other digital acquisition channels. Develop and execute the overall paid media strategy aligned with business and revenue objectives. Manage account structure, bidding strategies, audience segmentation, targeting, and campaign architecture. Identify opportunities to improve campaign efficiency, scalability, and profitability. Evaluate and introduce new paid acquisition channels where appropriate. Performance & Optimization Drive continuous improvement in key performance metrics, particularly Customer Acquisition Cost (CAC), conversion rates, lead volume, and return on advertising spend . Analyze campaign and customer data to identify trends, opportunities, and performance issues. Make high-value budget allocation decisions based on performance data and business priorities. Develop forecasting processes to ensure paid media performance and lead generation remain predictable. Continuously test and optimize campaigns, audiences, creative, offers, and landing pages. Attribution & Measurement Own and continuously improve the paid media attribution framework. Determine which data sources and performance metrics should be trusted and how different data points should be evaluated together. Build and improve measurement processes to provide a clearer understanding of channel and campaign performance. Work with relevant teams to ensure tracking, reporting, and attribution systems support informed decision-making. Testing & Experimentation Build and manage a structured testing framework across paid media. Establish testing methodologies, priorities, and timelines. Ensure successful tests are documented, scaled, and used to inform future campaigns. Encourage a culture of experimentation and data-driven decision-making. Creative Performance Partner closely with the creative and brand teams to develop high-performing paid media creative. Provide clear creative briefs based on campaign data, audience insights, and performance trends. Identify creative opportunities and communicate what is working and what needs to improve. Help raise the overall quality and effectiveness of performance creative. Leadership & Team Management Lead and manage paid media specialists and supporting resources. Provide direction and performance guidance to SEM, paid creative, Meta, and other channel specialists. Manage relationships with external agencies and partners when required. Establish clear performance expectations and ensure accountability across the paid media function. Work closely with the CMO and senior leadership on performance, strategy, and budget decisions. What Success Looks Like Significant reduction in Customer Acquisition Cost within the first 12 months. Consistent and predictable lead generation performance. Improved efficiency and scalability across paid acquisition channels. A clear and reliable attribution and measurement framework. A high-performing paid media team with strong testing and optimization processes. Paid media becoming a significant and sustainable driver of business growth. Requirements 8+ years of experience managing paid media, performance marketing, digital acquisition, or a similar function. Experience working within DTC, e-commerce, marketplace, or high-volume lead-generation businesses . Proven experience directly managing large-scale paid media budgets , ideally AU$10M+ annually or equivalent. Strong hands-on expertise in Meta Ads and Google Ads . Strong working knowledge of TikTok, YouTube, programmatic advertising, and other emerging paid channels . Deep understanding of paid media attribution, measurement, and performance analytics. Experience building or significantly improving attribution and measurement systems. Demonstrated track record of improving acquisition costs and other key performance metrics. Strong analytical and data-driven decision-making skills. Experience managing and developing paid media specialists and/or agencies. Comfortable making significant budget and channel investment decisions using imperfect or incomplete data. Able to balance strategic thinking with hands-on execution. Strong communication skills and the ability to clearly explain performance insights, recommendations, and strategic decisions to senior leadership. Ideal Candidate The ideal candidate is a senior paid media operator and strategist who has managed substantial budgets and personally influenced meaningful improvements in acquisition performance. You should be comfortable moving between high-level strategy and hands-on campaign work—from restructuring an account and reviewing campaign data to presenting an attribution strategy and budget recommendation to senior leadership. We are looking for someone who: Thinks beyond simply maintaining campaign performance. Has a strong commercial and growth mindset. Makes decisions based on data while being comfortable with uncertainty. Has a strong testing and experimentation mindset. Can challenge existing strategies and introduce better ways of working. Combines strong operational execution with senior-level strategic judgment. Has a proven history of making bold, data-backed decisions that produced measurable results. Why Join Us? Lead a large-scale paid acquisition function with significant budget ownership. Work directly with senior marketing leadership. Have meaningful influence over paid media strategy and business growth. Work across multiple major digital acquisition channels. Join a fast-paced, performance-driven environment where experimentation and results are highly valued. Pay: Php180,000.00 - Php250,000.00 per month Application Question(s): Please specify the industries/business models you have worked with (e-commerce, DTC, lead generation, marketplace, etc.). What is the largest annual paid media budget you have directly managed? Experience: managing paid media or performance marketing campaigns: 7 years (Preferred) Meta Ads and Google Ads: 5 years (Preferred) Work Location: Remote
ZKTeco Solutions
