Revenue Growth & Marketing Systems Manager

Job Description

Revenue Growth & Marketing Systems Manager (GoHighLevel & AI Automation Specialist) Our client is a modern Australian commercial law firm that advises business owners, employers, investors, executives and growing businesses. We are building a highly automated, AI-enabled client acquisition and relationship management system designed to generate inbound opportunities, outbound opportunities, referrals and long term client relationships without relying on expensive external agencies. We are looking for an experienced growth operator who can build, manage and optimise this ecosystem. This is not a virtual assistant role. This is a strategic and hands-on growth role responsible for lead generation, content marketing, email marketing, CRM automation, AI implementation and revenue growth. Primary Objective Design, build and optimise a scalable revenue engine that consistently generates qualified opportunities for our growth through: Outbound prospecting Content marketing Email marketing AI automation CRM optimisation Referral marketing Lead nurturing Client retention campaigns The successful candidate will function as an outsourced Head of Growth and will work directly with the Managing Partner. Mandatory Experience Requirements Applicants must demonstrate proven experience with: GoHighLevel (Mandatory) Including: GHL CRM setup and management Pipeline design Workflow creation Funnel creation Landing page creation Opportunity management Lead nurturing campaigns Review campaigns Membership areas Calendar integrations Reporting dashboards AI Automation Experience (Mandatory) Including: AI chatbots AI lead qualification AI appointment booking AI follow up systems AI content workflows AI sales automation AI email automation Experience with: ChatGPT Claude OpenAI Make.com Zapier N8N AI voice tools AI agents will be highly regarded. Revenue Growth & Strategy Responsibilities Work directly with leadership to: Develop market growth strategies Identify profitable niches Refine offers and service positioning Analyse competitors Create market-specific campaigns Improve client acquisition systems Target sectors may include: NDIS Aged Care Allied Health Construction Professional Services Franchises Labour Hire Growth Stage Businesses Outbound Lead Generation Responsibilities Build and manage: Clay workflows Smartlead campaigns Sales Navigator prospecting Apollo databases AI powered prospecting systems Responsible for: Lead sourcing Data enrichment Segmentation Deliverability Campaign optimisation Reply management Appointment generation KPIs include: Positive reply rate Qualified meetings booked Opportunities generated Pipeline value created Content Marketing Responsibilities Develop and execute a content strategy that positions us as a leading authority. Create and manage: LinkedIn Content Founder content Thought leadership posts Legal insights Business owner content Employment law content AI and business content Case studies Client success stories Website Content Service pages SEO articles Lead magnets Guides Landing pages Authority Building Podcast opportunities Industry partnerships Referral partner content Webinar strategies Educational campaigns Email Marketing Responsibilities Own our complete email marketing strategy. Newsletter Strategy Develop and manage: Weekly legal updates Employer alerts Business owner insights Industry specific campaigns AI generated but human reviewed content Automated Email Campaigns Create: Welcome sequences New enquiry sequences Referral partner campaigns Client reactivation campaigns Cross sell campaigns Nurture sequences Retention campaigns Database Growth Increase: Subscriber numbers Open rates Click through rates Conversion rates GoHighLevel Responsibilities The successful candidate must be capable of independently: Building Funnels Lead magnets Webinar funnels Consultation funnels Referral funnels Building Workflows Automated follow up Multi-step nurturing Client onboarding workflows Referral workflows Review request workflows Building AI Systems AI lead qualification AI website chat AI SMS follow up AI email follow up AI appointment booking Reporting Track: Lead sources Conversion rates Cost per lead Cost per acquisition Pipeline value Revenue attribution Ideal Candidate We are looking for someone who combines the skills of a: Growth Manager Demand Generation Manager Revenue Operations Manager GoHighLevel Expert Marketing Automation Specialist AI Implementation Consultant Content Marketing Strategist This person should be capable of both developing strategy and executing it.