SecureLifts
SecureLifts Garage Doors is a rapidly growing garage door company serving South Florida. We specialize in residential and commercial garage door installation, repair, maintenance, and hurricane-rated door replacements. We're looking for an experienced Paid Media Specialist who can generate qualified leads through Google Ads and Facebook/Instagram Ads while continuously improving campaign performance and ROI. Position Overview We are seeking a highly analytical Google Ads & Meta Ads Specialist with proven experience managing lead generation campaigns for local service businesses. The ideal candidate understands how to maximize lead quality, lower cost per lead, improve conversion rates, and scale profitable campaigns. Responsibilities Manage Google Search, Performance Max, Display, and Local Service campaigns Create and optimize Facebook & Instagram lead generation campaigns Conduct keyword research and negative keyword optimization Monitor daily budgets and bidding strategies Improve Quality Score and ad relevance Build high-converting ad copy Perform A/B testing on ads, landing pages, and audiences Track conversions using Google Tag Manager, GA4, and Meta Pixel Optimize campaigns based on Cost Per Lead (CPL), ROAS, and conversion rate Generate weekly and monthly performance reports Collaborate with our sales team to improve lead quality Identify new growth opportunities and marketing strategies Required Qualifications Minimum 3 years of hands-on Google Ads experience Minimum 2 years managing Meta (Facebook & Instagram) Ads Experience with local lead generation campaigns Experience managing monthly budgets of $5,000+ Strong understanding of Google Analytics 4 Experience with Google Tag Manager Experience with Meta Pixel and Conversion API Excellent English communication skills Strong analytical and reporting skills Reliable high-speed internet Ability to work during U.S. business hours (at least partial overlap) Preferred Qualifications Experience in one or more of the following industries: Garage Doors HVAC Roofing Plumbing Electrical Pest Control Home Remodeling Windows & Doors Home Services Higher compensation is available for candidates with exceptional experience and proven results managing Google Ads and Meta Ads campaigns. Pay: Php13,894.13 - Php52,192.07 per month Application Question(s): How many years of hands-on experience do you have managing Google Ads? Which KPIs do you report weekly? Which metrics matter most to a business owner? Which industries have you managed campaigns for? (Please list them.) Have you ever managed campaigns for a local service business (Garage Doors, HVAC, Roofing, Plumbing, Electrical, Pest Control, etc.)? Please describe. What is the largest monthly advertising budget you have personally managed? How many active Google Ads accounts do you currently manage? What was the largest campaign you successfully scaled? Which bidding strategies do you use most often and why? Explain your keyword research process. What Quality Score factors do you optimize? What CTR do you typically aim for in Search campaigns? Meta Ads: Which campaign objectives do you use most? Have you performed A/B testing? Please provide an example. A Google Ads campaign is spending $2,000/month but producing only 5 leads. Walk us through your optimization process. Work Location: Remote
SecureLifts
