Paid Media Manager

Job Description

Recruitment We are seeking a strategic-minded and results-driven Paid Media Manager with strong budget management skills, analytical thinking, and hands-on experience in Performance Marketing to lead the development, execution, and continuous optimization of our company’s paid media strategy. In this role, you will be responsible for planning, launching, managing, and optimizing advertising campaigns across Google Ads, Facebook/Meta Ads, TikTok Ads, YouTube Ads , and other relevant paid media platforms to achieve key business objectives, including revenue growth, lead generation, customer acquisition, conversions, and overall marketing efficiency. You will take ownership of advertising budgets, develop effective budget allocation strategies across different channels, campaigns, products, and customer segments, while closely monitoring key performance indicators such as ROAS, ROI, CPA, CPL, CAC, CTR, Conversion Rate, and overall revenue contribution . You will continuously analyze campaign performance, identify opportunities for optimization, and make data-driven decisions to improve both short-term campaign results and long-term business growth. In addition, you will work closely with Content, Creative, Design, Sales, Product, and other relevant teams to develop comprehensive paid media strategies, advertising concepts, creative directions, landing pages, promotional campaigns, and customer funnels that are aligned with target audiences and business goals. You will be responsible for conducting A/B testing across audiences, creatives, messaging, placements, bidding strategies, and landing pages to identify the most effective approaches. You will also analyze customer behavior, market trends, competitor activities, and platform performance to continuously refine the company’s acquisition strategy and identify new opportunities for scalable growth. A key part of this role is data analysis, performance reporting, and forecasting . You will prepare regular performance reports, evaluate the effectiveness of each advertising channel and campaign, identify potential risks or inefficiencies, forecast future performance, and provide clear recommendations to senior management. You will be expected to turn complex advertising data into actionable business insights and help the company make informed decisions regarding budget allocation, campaign priorities, customer acquisition, and growth opportunities. Beyond campaign execution, the Paid Media Manager will also be responsible for leading, managing, and developing the Performance/Paid Media team . This includes setting team objectives and KPIs, assigning responsibilities, monitoring individual and team performance, providing coaching and training, establishing efficient working processes, and ensuring that the team consistently delivers against business targets. You will also collaborate with senior management to develop long-term paid media strategies and build a scalable advertising system that can support the company’s growth. We are looking for candidates with 3–5 years of experience in Performance Marketing, Paid Media, Digital Marketing, or a related field , with proven experience directly managing significant advertising budgets and delivering measurable business results. Candidates should have strong knowledge of Google Ads, Meta Ads, and other major advertising platforms, excellent analytical and problem-solving skills, a strong understanding of conversion funnels and customer acquisition, and the ability to translate data into actionable strategies. Experience in team management, cross-functional collaboration, budget forecasting, and performance optimization will be highly valued. We offer a competitive and stable income with KPI-based bonuses , a dynamic and professional working environment, a high level of autonomy in developing and executing paid media strategies, and opportunities to work on challenging growth-focused projects. You will have the opportunity to directly influence business growth, build and develop a high-performing marketing team, expand your expertise across multiple advertising platforms, and progress toward senior leadership positions such as Head of Performance Marketing, Head of Paid Media, or Head of Digital Marketing . Pay: Php23,203.63 - Php65,570.98 per month Work Location: Remote