Smartsourcing
Shape digital experiences that drive brand growth and commercial success. Hi! We're Smartsourcing , and we're looking for a Product and Marketing Lead to drive the growth of Group's digital marketing and e-commerce operations across multiple brands and markets. In this role, you'll lead the end-to-end execution of Shopify storefronts, digital acquisition strategies, brand positioning, social media growth, customer lifecycle marketing, and online merchandising—helping grow brand awareness, attract and retain customers, and deliver sustainable commercial success. Where? JEG Tower, Archbishop Reyes, Corner Acacia St., Barangay Kamputhaw, Cebu City, 6000 Cebu Role Overview The Product and Marketing Lead operating across multiple brands, the role establishes scalable go-to-market strategies while continuously optimizing digital performance and customer experience. The role combines commercial thinking, digital marketing expertise, e-commerce management, creative direction, and data-driven decision-making to build repeatable growth playbooks that support expansion into new markets. Success requires strong business acumen, sound judgment Key Responsibilities E-Commerce Strategy, Store Management & Commercial Performance Own the end-to-end management of Shopify storefronts across the Asia Physio Group. Launch, optimize, and continuously improve e-commerce stores to maximize sales, customer experience, and operational performance. Manage product merchandising, pricing, collections, inventory presentation, and promotional campaigns. Monitor store performance and implement optimization initiatives based on customer behaviour and commercial data. Ensure storefront functionality, content accuracy, and overall user experience remain aligned with brand standards. Brand Strategy, Positioning & Go-to-Market Execution Develop and execute brand positioning strategies for Picu and Reactive across launch markets. Lead creative direction, messaging, campaign themes, and customer value propositions. Ensure brand consistency across digital channels, e-commerce platforms, social media, and marketing collateral. Develop and execute go-to-market strategies supporting new product launches and market expansion. Collaborate with internal and external creative partners to deliver high-quality brand assets and campaigns. Digital Acquisition, Customer Growth & Lifecycle Marketing Develop, execute, and optimize paid and organic digital marketing campaigns across Google Ads, Meta, Instagram, email marketing, and other approved digital channels. Plan and manage customer acquisition strategies that drive qualified traffic to Shopify storefronts. Build and optimize lifecycle marketing campaigns, including automated email journeys, customer retention initiatives, and promotional campaigns. Develop and grow social media communities through engaging content, audience engagement, and campaign execution. Monitor campaign performance and continuously optimize digital marketing initiatives based on analytics and business outcomes. Go-to-Market Strategy, Market Expansion & Commercial Growth Develop scalable go-to-market strategies supporting product launches and expansion into new markets. Build repeatable marketing playbooks that standardize launch activities across countries and brands. Coordinate launch activities across internal stakeholders and external partners. Evaluate market opportunities, customer behaviour, and competitive trends to support commercial decision-making. Continuously improve launch processes and marketing execution through documented best practices and lessons learned Marketing Analytics, Performance Optimization & Business Insights Monitor e-commerce, marketing, and campaign performance through dashboards and analytics platforms. Analyze customer behavior, campaign effectiveness, sales performance, and conversion trends. Prepare reports and recommendations that support commercial decision-making. Identify opportunities to improve conversion, customer acquisition, retention, and overall marketing performance. Present performance insights and recommendations to client stakeholders and internal teams. Artificial Intelligence (AI) Readiness and Digital Enablement Maintain baseline AI literacy relevant to their role, including the ability to understand, use, and evaluate AI-supported tools for work efficiency and decision-making. Use approved AI tools and digital systems in compliance with company policies, data privacy requirements, information security standards, and client confidentiality obligations. Apply sound judgment in AI use by validating outputs, avoiding overreliance, and ensuring accuracy, fairness, and professional accountability for all work delivered Qualifications Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, E-Commerce, or a related discipline preferred. Minimum 4–6 years of progressive experience in digital marketing, e-commerce, growth marketing, or brand management, including direct ownership of Shopify storefronts, digital acquisition strategies, and online brand launches. Tools: Shopify, Google Ads, Google Analytics, Meta Business Suite, Instagram, Klaviyo (or equivalent email marketing platform), Microsoft Office 365, Canva and/or Adobe Creative Suite, reporting dashboards, approved AI tools. Benefits Step Into the Smartsourcing Experience Smartsourcing was created with one mission: to change lives. We're here to ensure that businesses flourish and, just as importantly, that every member of the crew is inspired, supported, and set up to thrive. For the fifth year running, we've been recognized as one of HR Asia's Best Companies to Work For. This award isn't just a title--it's a testament to our commitment to making Smartsourcing an incredible place to build a career. Why You'll Love Working Here At Smartsourcing, we believe the best work comes from people who feel seen, heard, and valued. That's why we're all about fostering an environment where you can be your true self. We take pride in being certified as a Great Place to Work, because we know that when you love where you work, extraordinary things happen. Here's just a glimpse of what we offer: 5-day Christmas Leave (unwrap real time off) Healthcare from Day 1 for you and your family (because healthcare matters) Free lunch and barista-crafted coffee daily (we take our caffeine seriously) Night shift differential for evening schedules Subsidized gym membership and sports wellness clubs including hiking and free-diving Smartsourcing Exclusives (deals made just for you) Themed BFFs, monthly knockoffs, summer parties Community give-back programs and personal development workshops And so much more! We're not just another outsourcing company. Were building something that actually matters here a place where good work meets good culture. Join Smartsourcing today. Apply now!
Smartsourcing
