Remote Raven
Our client is a US-based full-service residential solar company operating across multiple states, with a fully in-house team handling everything from initial consultation through design, permitting, install, and post-install service. As they scale, they are hiring a senior Digital Marketing Manager to own paid media and lead generation from strategy through execution. You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance — high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation. If you have generated real solar leads (or leads for a comparable high-ticket home service — roofing, HVAC, windows) at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application. Key Responsibilities Paid Media Strategy & Execution — Google & Meta (the core of the role) Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent solar leads. Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing. Build, launch, and continuously optimize campaigns from the ground up, not simply manage what already exists. Write or brief compelling ad copy and creative direction tailored to the solar buyer at each stage of awareness. Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead. Lead Generation & Pipeline Quality Drive consistent, high-quality inbound solar leads to fuel the sales pipeline. Define, track, and optimize against lead quality metrics — leads that convert to consultations and installations, not just raw form-fills. Build and optimize landing pages and conversion funnels to maximize capture from paid traffic. Coordinate with the sales team to bring lead quality feedback back into targeting, audience, and creative strategy. Marketing Strategy Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead engine. Identify new channels, audiences, and tactics to reduce dependence on any one traffic source. Stay current on solar industry marketing trends, competitor activity, and platform algorithm changes. Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities. Analytics & Reporting Set up and maintain accurate conversion tracking with GA4, Google Tag Manager, Meta Pixel/CAPI, and CRM integration. Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates. Use data to identify what is working, what is not, and what to do next — and act on it without being asked. Creative & Messaging Develop ad creative, copy, and landing page content that speaks to the solar homeowner audience. Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs. Ensure all messaging is compliant with platform policies and solar industry advertising standards. Required Qualifications 5+ years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads. Demonstrated track record of generating home services or high-ticket consumer leads at scale — solar preferred; roofing, HVAC, or windows accepted. Expert-level Google Ads: search, LSA, Performance Max, and smart bidding. Expert-level Meta Ads: campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement). Strong analytical skills; you make decisions from data. Experience with conversion tracking setup (GTM, GA4, Meta Pixel/CAPI) and CRM attribution. Ability to manage significant monthly ad budgets with accountability for CPL and ROI. Self-directed remote worker with direct accountability to leadership. Professional written English suitable for CEO-facing reporting. Preferred Qualifications Direct solar industry marketing experience — buyer psychology, seasonality, common objections. Landing page builder experience (Unbounce, Leadpages, or ClickFunnels). CRM familiarity for tracking and attribution (HubSpot or Salesforce). Local and geo-targeted campaign experience for a multi-market home services company. Google Ads and Meta Blueprint certifications. Tools & Software Primary paid platforms: Google Ads (Search, Display, LSA, PMax), Meta Ads Manager. Tracking & analytics: GA4, Google Tag Manager, Meta Pixel + Conversions API. Landing pages & CRO: Unbounce, Leadpages, or ClickFunnels. CRM & attribution: HubSpot or Salesforce. Reporting: Looker Studio, Excel/Google Sheets. What Makes You a Great Fit You have run campaigns that generated real solar (or comparable home services) leads at a real CPL, and you can walk us through the numbers. You do not wait to be told what to test next. Your campaigns are structured cleanly, tracked accurately, and reported on clearly without anyone chasing you. You are as comfortable building from scratch as diagnosing an underperforming account. You understand that lead quality matters as much as volume, and you optimize for both. You proactively keep leadership informed on a rhythm. What We Offer Up to $12/hour 100% remote work Full-time role We hire for the long haul, so a steady track record of staying and growing always moves you up our list. How To Apply Interested applicants must send their application via email to recruitment@hireremoteraven.com. Required documents: Updated Resume (PDF format only) Updated LinkedIn Profile (link) Subject line (exactly this format): Indeed Applicant | Digital Marketing Manager | Complete Name Applications submitted through Indeed only will not be entertained. Only applications received via email using the required subject line will be considered. Resumes must be submitted in PDF format. Only shortlisted candidates will be contacted. By applying, you consent to being contacted via the contact information provided in your application for recruitment purposes only. Because of the volume of applications we receive, we're only able to follow up directly with candidates whose experience closely matches this role. If you don't hear from us within 10 days, please know we genuinely appreciate your interest—and we'd welcome your application to future openings that may be a stronger fit. Thank you for considering Remote Raven, and all the best in your search. A note on scheduling: initial interviews run in US Mountain Standard Time (MST) within a 3:00 AM – 1:00 PM MST window. We know that takes flexibility around the time difference, and we genuinely appreciate it. Pay: Php110,000.00 - Php115,000.00 per month Application Question(s): Do you currently have a desktop or laptop with Intel i5 (10th gen or newer) or AMD Ryzen equivalent, at least 16 GB RAM, and 512 GB SSD? What is your current average internet download speed in Mbps? Are you willing to receive interview calls between 3 AM – 1 PM MST (U.S. time)? This role is an independent contractor engagement with a US staffing agency, not an employee position — you would sign an Independent Contractor Agreement and be responsible for your own taxes and benefits. Are you willing to work under this arrangement? This role follows a US time zone work schedule — the exact hours depend on the client, and depending on where you live this may mean working evening, overnight, or early-morning hours in your local time. Are you willing to commit to a US-hours schedule every working day? Remote Raven uses Hubstaff time-tracking software during all paid working hours — this is standard for every placement and runs for the duration of the engagement. Are you comfortable working with time tracking active? Do you have at least 5 years of hands-on experience running paid media campaigns in Google Ads and Meta Ads? How many years of hands-on Google Ads campaign management experience do you have? How many years of hands-on Meta Ads (Facebook/Instagram) campaign management experience do you have? Have you personally set up conversion tracking using Google Tag Manager and GA4 in the last 12 months? Have you personally configured Meta Conversions API (CAPI) for a client or employer in the last 12 months? Have you managed paid media campaigns generating leads for solar, roofing, HVAC, windows, or a comparable high-ticket home services business? What was the highest monthly ad budget (across Google + Meta combined) you have personally been the accountable owner of, in USD? Work Location: Remote
Remote Raven
