Onboard Outsourcing
What You'll Own Plan, launch, and optimize paid ad campaigns (Google, LinkedIn, Reddit, and AdRoll) targeting global MSP and IT infrastructure buyers Manage budget allocation and ROAS/CPL targets across all paid channels Own on-page and technical SEO for the MultiPortal website Build out an AEO (answer engine optimization) strategy, improving how MultiPortal shows up in AI search and LLM results Map and build the full lead journey from first touch to MQL/SQL handoff Own landing page strategy, conversion tracking, and ongoing funnel optimization Own HubSpot/CRM data hygiene, lead scoring, and marketing automation workflow builds Own event registration tracking, HubSpot setup for events, lead capture, and post event follow up sequencing (MultiPortal's event footprint is light, mostly conference attendance) Track and report on acquisition metrics, funnel performance, and channel efficiency Audit existing marketing strategy and assets, and make the call on what to keep, fix, or rebuild Tools and Platforms Google Ads, including remarketing and retargeting campaigns Reddit Ads Website management using Astro Proficient with Claude or other LLMs Proficient with HubSpot What We're Looking For 5+ years in performance marketing, growth marketing, or demand generation, ideally in B2B SaaS or IT/tech Strong working knowledge of SEO fundamentals; familiarity with or interest in AEO is a plus Comfortable owning ambiguity, able to walk into an inherited strategy, assess what's real vs theoretical, and execute Strong data literacy, comfortable pulling and interpreting funnel and campaign performance data to guide decisions Self-starter who can operate independently Bonus: familiarity with cloud infrastructure, virtualization, Proxmox, or the MSP/channel market Experience: Performance Marketing, Paid Media, B2B Growth: 5 years (Required) Marketing Automation: 2 years (Required) B2B Saas: 2 years (Required) Work Location: Remote
Onboard Outsourcing
