Smart Energy Answers Pty Ltd
About Smart Energy Answers Smart Energy Answers (SEA) is a leading Australian renewable energy company delivering solar, battery storage and smart energy solutions to residential and commercial customers. SEA Commercial provides sophisticated energy solutions to businesses seeking to reduce electricity expenditure, improve energy resilience and transition toward renewable energy. Purpose of the Role Build the marketing and sales infrastructure behind SEA Commercial: identify target accounts, create campaigns and collateral, support business development and help convert commercial opportunities into revenue. This role sits between marketing, business development and sales. It is not an administrative position. The successful candidate will research markets, build target-account lists, create campaigns, develop commercial collateral, manage database segmentation and provide direct support to SEA’s commercial growth activity. Key Responsibilities Commercial Lead Generation Research target companies, sectors and facilities with strong potential for commercial solar, batteries and energy-management solutions. Build and enrich account lists within priority sectors and identify relevant decision-makers including owners, CFOs, facility managers, operations managers, sustainability managers and property managers. Develop segmented commercial campaigns and support outbound email and LinkedIn activity. Track campaign engagement, qualified enquiries and opportunities generated. Account-Based Marketing Research selected target organisations, facilities, decision-makers and likely energy requirements. Prepare concise company-specific briefing documents for Business Development. Develop personalised messaging and support targeted email and LinkedIn outreach. Track engagement and next actions in HubSpot. Sales Enablement Create and maintain commercial capability statements, industry-specific brochures, pitch decks, product comparison sheets, ROI examples, incentive summaries, FAQs and proposal-supporting documents. Prepare meeting briefs and follow-up material so senior salespeople spend their time on customer conversations, relationships, negotiations and closing opportunities rather than document production. Keep key commercial collateral accurate, current and easy for the sales team to access. Commercial Case Studies & Lead Magnets Build a structured case-study library covering customer problem, system design, technology, savings, financial outcomes, sustainability outcomes, testimonial and project imagery where available. Repurpose case studies for sales collateral, website content, LinkedIn, email campaigns, presentations and tenders. Develop commercial lead magnets such as battery buyer guides, incentive guides, solar and battery feasibility checklists, CFO guides, warehouse/manufacturing energy guides and ROI resources. HubSpot, CRM & Existing Customer Opportunities Segment commercial databases, maintain campaign lists and support marketing attribution in HubSpot. Identify inactive or neglected opportunities and support structured nurture campaigns. Analyse SEA’s historical commercial customers for battery retrofits, solar expansion and other upgrade opportunities. Prepare prioritised prospect and customer lists for Business Development. Campaigns, Partnerships & Events Plan and execute campaigns around commercial batteries, solar, incentives, energy cost reduction, resilience, EV charging and energy management. Support campaigns with technology manufacturers, chambers of commerce, industry associations, property groups and referral partners. Coordinate pre-event and post-event marketing activity and ensure commercial leads are captured and followed up. Tender, Proposal & Market Intelligence Support Assist with company profiles, project references, capability documentation, product material and presentation formatting for tenders and proposals. Research competitor offerings, commercial energy trends, relevant incentives, target sectors and emerging opportunities. Convert research into concise, actionable intelligence for the Commercial team. AI Capability Strong practical AI capability is expected. The successful candidate should confidently use AI tools to research companies and industries, analyse information, develop campaign messaging, create account briefs, produce first drafts, analyse meeting transcripts, repurpose case studies and accelerate sales collateral creation. AI output must be reviewed and validated. Commercial accuracy, judgement and quality remain the responsibility of the role. Key Performance Indicators 20–30 quality target accounts researched and added to the commercial prospecting system each month. At least 2 targeted commercial campaigns launched each month. At least 2 commercial case studies completed each month once sufficient project information is available. Commercial sales collateral requests completed within 1 business day where practical. Commercial CRM and databases accurately segmented and maintained. All marketing-generated commercial leads tracked through HubSpot. Existing commercial customer database progressively assessed for upgrade opportunities. Commercial collateral library maintained and current. Measurable commercial pipeline generated or influenced through marketing activity. As the role matures, the principal performance metric should increasingly become qualified commercial pipeline generated or influenced. Experience & Skills Required Approximately 3–6 years of experience in B2B marketing, demand generation, sales enablement, business development support, account-based marketing, CRM marketing or marketing operations. Excellent written and spoken English. Strong commercial awareness and understanding of B2B sales processes. Strong research, analysis and CRM discipline. Ability to understand technical products and communicate them clearly. Strong PowerPoint or Google Slides capability and solid Canva skills. High attention to detail, organisation and ability to manage multiple priorities independently. Strong practical AI capability. Highly Regarded Experience in renewable energy, energy, engineering, construction, technology, property or another technical B2B industry. Experience with HubSpot, LinkedIn Sales Navigator, Apollo or similar B2B databases. Experience supporting complex or high-value sales cycles. Personal Attributes Thinks commercially rather than simply completing tasks. Takes ownership and proactively investigates missing information. Understands sales urgency and prioritises work according to commercial impact. Enjoys researching companies, markets and decision-makers. Communicates clearly, follows through and notices problems before being asked. Operates effectively with limited supervision and is motivated by measurable business outcomes. What Success Looks Like Within six months, SEA Commercial should have a professional and repeatable sales-enablement and demand-generation engine: well-researched target accounts, consistent campaigns, high-quality collateral, strong case studies, organised CRM data, effective customer segmentation and a growing pipeline of qualified commercial opportunities. The specialist should become the operational engine behind SEA Commercial’s growth activity, allowing senior commercial personnel to focus on relationships, meetings, negotiations and closing high-value opportunities. Pay: Php70,000.00 - Php80,000.00 per month Benefits Work from home Work Location: Remote
Smart Energy Answers Pty Ltd
