BruntWork
Job Description We are seeking a Senior Performance Marketing Manager to lead paid media, campaign strategy, tracking, analytics, attribution, and optimization. The ideal candidate has hands-on experience with Google Ads, Meta Ads, GA4, GTM, conversion tracking, and ROAS , with strong analytical skills and the ability to independently drive strategy, execution, and measurable results. Schedule Monday to Friday from 8:00 AM to 12:00 PM Central Time (4 hours per day, 20 hours per week) Key Responsibilities Manage and optimize Google Ads and Meta Ads campaigns focused on conversions, revenue, CPA, and ROAS. Oversee conversion tracking, attribution, GA4, GTM, Meta Pixel/CAPI , and UTM structures while troubleshooting data discrepancies. Analyze performance and customer data to improve lead generation, remarketing, seasonal, and location-based campaigns . Make basic landing page/CMS updates , troubleshoot marketing technology issues, and coordinate with developers when needed. Develop and execute data-driven strategies, collaborate with creative teams, and own initiatives from strategy through measurable results . Requirements Proven experience in performance marketing and paid media, particularly Google Ads and Meta Ads. Hands-on experience with Google Ads conversion tracking and conversion actions. Strong working knowledge of Google Analytics 4 (GA4). Hands-on experience with Google Tag Manager (GTM). Experience with Meta Pixel, Meta Conversions API, and Meta Events Manager. Strong understanding of conversion tracking, attribution, and ROAS reporting. Experience with ecommerce conversion tracking. Experience analyzing and troubleshooting marketing tracking and attribution issues. Experience with basic website/CMS and landing-page management. Strong campaign strategy, optimization, and performance analysis skills. Experience with lead-generation campaigns and conversion optimization. Strong analytical and problem-solving skills. Excellent communication and organizational skills. Ability to work independently and take ownership of projects from strategy through execution. Comfortable researching unfamiliar marketing technology issues and identifying appropriate solutions. Advanced coding or software development experience is not required, but the candidate should be comfortable working with standard marketing technology and recognizing when developer support is needed. Independent Contractor Perks Permanent work from home Immediate hiring Health Insurance Coverage for eligible locations (for full-time roles only) Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review
BruntWork
