Penbrothers
About Penbrothers Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes. About the Client Our client is a global technology services company that helps organizations unlock the power of data, drive digital transformation, and become intelligent enterprises. With a strong presence across South Africa, the UK, and Australia, they partner with clients to deliver business intelligence, advanced analytics, and enterprise performance management solutions that drive better decision-making. About The Role We are looking for a Lead Generation Specialist to support the sales team by identifying, sourcing, and qualifying high-quality B2B meetings This role plays a vital part in driving pipeline growth through proactive outreach using tools such as LinkedIn and CRM systems. You’ll collaborate closely with sales and marketing teams to fuel top-of-funnel activity and support revenue growth goals. Work hours: Monday to Friday | 7:00 AM – 4:00 PM Philippine Time ( 9:00 AM – 5:00 PM Australia Time) Work set-up: Remote What You’ll Do Lead Sourcing & Research Use tools like LinkedIn and Apollo to research and identify potential leads in line with the company’s Ideal Customer Profile (ICP). Build and maintain segmented lead lists in the CRM (e.g., Dynamics). Conduct market research to better understand buying personas and company landscapes. Outreach & Follow-up Conduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects. Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives and team. Follow up on Marketing Qualified Leads (MQLs) from campaigns. CRM & Pipeline Support Accurately document all outreach and lead interactions in the CRM. Maintain real-time updates on lead statuses, engagement levels, and conversion progress. Generate regular activity and pipeline reports for sales and marketing teams. Collaboration & Feedback Participate in sales pipeline meetings and share insights on lead quality and campaign responsiveness. Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns. KPI Attended meeting of 20 a month with the correct ICP Achieved month to month target for schedule meetings 20% of attended meeting should turn into a sales opportunity CRM Hygiene & Admin completed weekly and 100% accurately BANT qualification to be research before conduct outreach
Penbrothers
