Lead, CRM & Lifecycle Marketing

Job Description

About The Role Data Analytics Ventures, Inc. (DAVI) , the Gokongwei Group ’s data and loyalty powerhouse behind Go Rewards , is looking for a CRM & Lifecycle Marketing Lead to drive end-to-end customer lifecycle strategies. In this role, you will lead initiatives that enhance customer engagement, retention, and loyalty through data-driven insights, CRM optimization, and personalized, multi-channel campaigns—ensuring a seamless and impactful customer journey. What You’ll Do Lead and optimize CRM strategy and systems , ensuring accurate data, segmentation, and scalable infrastructure Design and manage end-to-end customer lifecycle journeys (onboarding, engagement, retention, loyalty) Execute automated, multi-channel campaigns to improve conversion and customer lifetime value Develop targeted engagement and reactivation initiatives to reduce churn and strengthen loyalty Analyze campaign performance and lifecycle data to drive continuous optimization against KPIs Manage and allocate marketing budgets effectively to maximize ROI Build, mentor, and lead a high-performing marketing team Collaborate cross-functionally to align lifecycle strategies with overall business goals What We’re Looking For 5+ years of experience in CRM, lifecycle marketing, or integrated marketing Strong expertise in customer segmentation, personalization, and marketing automation Proven ability to design and execute data-driven campaigns across the customer journey Proficiency in analytics tools (e.g., Google Analytics or similar platforms) Strong problem-solving skills and ability to navigate complex, cross-functional environments Excellent communication and stakeholder management skills Experience leading teams and driving process improvements Nice to Have Experience in loyalty programs, fintech, or data-driven organizations Background in growth marketing or retention-focused strategies About Data Analytics Ventures Inc. (DAVI) Data Analytics Ventures, Inc. (DAVI) is the Gokongwei Group ’s loyalty and data analytics company. Aside from managing Go Rewards , the loyalty program of the Gokongwei Group which includes Cebu Pacific and Robinsons Retail Holdings , DAVI also plays a pivotal role in driving consumer insights through data science. This combination enables DAVI to create a loyalty program that delivers on rewarding experiences and harnessing data to fuel business growth. At DAVI, data is the key to identifying customer patterns and insights. More than just crunching numbers amidst evolving market landscapes, the company aims for meaningful engagement and sustainable growth that will accelerate discovery and action for businesses. DAVI helps businesses get a deeper understanding of their brand and category performance. The company's insights help businesses to determine growth drivers and opportunities, improve decisions and calibrate business objectives and actions. DAVI advocates a culture of excellence and teamwork. Everyone is expected to be the very best at what they do and serve as mentors to their colleagues. We believe in building a trusted environment that encourages open dialogue and constructive conflict, where individuals are humble and hungry to learn from each other. We expect excellence of ourselves and others and together, we make excellence contagious. DAVI offers its employees the chance to be part of the wave of the future as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data. Privacy Notice DAVI values your privacy. Personal data collected as part of your application will be processed in accordance with this Privacy Notice: https://www.davi.com.ph/EECG-privacy-notice