Solar Near Me
Remote | Full-Time About The Role Solar Near Me is looking for an experienced SEO & Lead Generation Specialist who can help us generate a consistent pipeline of qualified Florida homeowners interested in exploring solar for their homes. This is not simply an SEO position . We are looking for someone who understands how to turn search traffic and digital marketing opportunities into real homeowner leads and ultimately booked solar consultation appointments. Our primary goal is NOT page views, impressions, followers, or keyword rankings by themselves. Our goal is qualified appointments. You will be responsible for helping Solar Near Me attract homeowners who are actively researching topics such as solar panels, electricity costs, utility rates, solar companies, solar pricing, energy savings, and related homeowner concerns—and converting that traffic into leads and scheduled consultations. You should understand the complete customer acquisition funnel: Search → Website → Lead → Contact → Appointment → Solar Consultation → Customer If you have strong SEO knowledge but have never been responsible for generating leads or conversions, this position IS NOT the right fit. Primary Responsibilities1. SEO Strategy & Organic Lead Generation Develop and execute an SEO strategy designed to generate qualified Florida homeowner leads , not simply increase website traffic. Responsibilities include: Conduct keyword research focused on high-intent homeowner searches. Identify keywords likely to produce leads and appointments; not just traffic. Develop strategies for both traditional solar keywords and broader homeowner searches that could introduce homeowners to solar. Identify long-tail and question-based search opportunities. Conduct competitor SEO and content-gap analysis. Build topic clusters and content strategies around homeowner search intent. Optimize existing website pages and blog content. Improve internal linking and site architecture. Optimize title tags, meta descriptions, headings, URLs, images, and page structure. Identify and coordinate technical SEO improvements. Develop strategies for earning relevant backlinks and improving domain authority. Monitor indexing, crawlability, Core Web Vitals, and other technical SEO issues. Improve local SEO visibility throughout Florida. Experience with platforms such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar SEO tools is expected. 2. SEO Content Strategy You will help determine what Solar Near Me should publish based on what Florida homeowners are actually searching for. This includes identifying content opportunities around topics such as: Solar panel costs Florida electric bills Utility rate increases FPL, Duke Energy, TECO, OUC, and other Florida utilities Solar financing and payment options Solar leases vs. loans Solar installation Net metering Roof concerns Home energy costs Solar equipment Batteries Hurricane preparedness Selling a home with solar Common homeowner objections to solar You will work with our team to ensure content is created around search demand, homeowner questions, and lead-generation opportunities. Every content strategy should answer two questions: What is the homeowner searching for? and How can we naturally move that homeowner toward requesting a solar consultation? 3. Website Lead Generation A major responsibility of this position is improving how effectively our website converts visitors into leads. You will analyze and improve: Landing pages Calls-to-action Contact forms Consultation request forms Headlines Offers Page layouts Trust signals Social proof Mobile experience Lead magnets Internal conversion paths You should be comfortable recommending and implementing A/B tests to determine which messaging, offers, forms, and landing pages generate the highest-quality leads. 4. Lead-to-Appointment Conversion Generating a form submission is only the beginning. We want someone who understands that a lead has little value if the homeowner never schedules or completes a solar consultation. You will work with our sales and appointment-setting teams to analyze: Website Visitor → Lead → Contacted → Appointment Scheduled → Appointment Completed → Sale You will help identify where prospects are dropping out of the funnel and recommend strategies to improve conversion. For example: If one campaign generates 100 leads but only 5 appointments while another generates 40 leads and 15 appointments, we care more about the campaign producing qualified appointments , even if its cost per lead is higher. You should be comfortable analyzing lead quality and adjusting marketing strategies accordingly. 5. Paid Lead Generation SEO will be a major component of this position, but the ideal candidate also understands how to generate leads through paid digital channels. Experience with Google Ads is strongly preferred. Responsibilities may include: Google Search campaigns Keyword targeting Negative keyword management Geographic targeting Search-term analysis Ad copy testing Landing-page testing Retargeting Conversion tracking Budget optimization Experience with Meta advertising is a plus but not required to be the primary strength of this position. The priority is finding homeowners with genuine interest or intent and converting them into appointments. 6. Landing Page & Conversion Rate Optimization You should understand how to build or improve landing pages specifically for lead generation. You will continually test elements such as: Headline → Offer → CTA → Form → Trust → Follow-Up You should understand concepts including: Conversion rate optimization A/B testing Message match Mobile optimization Form optimization Call tracking Heatmaps/session recordings Conversion tracking Lead attribution The objective is to continuously improve the percentage of website visitors who become qualified leads and appointments. 7. Tracking, Analytics & Attribution You must be highly comfortable working with data. We need to know where leads are coming from and which marketing activities are producing appointments and customers. You will help track performance from: Traffic Source → Landing Page → Lead → Appointment → Sale Experience with the following is preferred: Google Analytics 4 Google Search Console Google Tag Manager Google Ads conversion tracking Call tracking UTM tracking CRM attribution GoHighLevel or similar CRM platforms How Success Will Be Measured This position will not be evaluated primarily on impressions, followers, traffic, or keyword rankings. Those metrics matter, but they are leading indicators. Your primary KPIs will include: Qualified homeowner leads generated Cost per qualified lead Lead-to-appointment conversion rate Number of appointments generated Cost per appointment Appointment show rate Organic leads generated Organic appointments generated Landing-page conversion rate Growth in high-intent organic search traffic Revenue opportunities generated from marketing Ultimately, we want to understand: How many qualified solar consultation appointments did our marketing generate?Required Experience Candidates should have proven experience with: SEO Organic lead generation Keyword research Search intent analysis On-page SEO Technical SEO fundamentals Local SEO Content strategy Landing-page optimization Conversion rate optimization Google Analytics Google Search Console Lead tracking and attribution Digital lead generation Experience generating leads for solar, roofing, HVAC, home improvement, real estate, insurance, financial services, or another high-value consumer service is strongly preferred. Ideal Candidate We are looking for someone who thinks beyond rankings. If a page ranks \ 1 but doesn't generate leads, you should want to know why . If leads are being generated but aren't booking appointments, you should want to know why . If a landing page gets traffic but has a poor conversion rate, you should immediately start thinking about what should be tested. If one keyword generates significantly better customers than another, you should want to shift resources toward the keyword producing better business results. You should naturally think in terms of: Traffic → Conversion → Lead Quality → Appointment → Revenue What We Are NOT Looking For We are not looking for someone whose primary experience is: Posting on social media Growing followers Creating graphics Writing generic blog articles Reporting keyword rankings without tying them to business results Generating inexpensive leads without evaluating lead quality Those activities may support our marketing strategy, but they are not the primary purpose of this position. We are looking for someone who can use SEO and digital lead-generation strategies to help build a predictable pipeline of qualified homeowners interested in solar. About Solar Near Me Solar Near Me is an independent solar brokerage helping Florida homeowners evaluate their solar options. Rather than representing only one installer, equipment manufacturer, or financing option, we help homeowners understand and compare solutions based on their home, electricity usage, utility, and individual goals. Our marketing strategy is built around becoming a trusted resource for Florida homeowners while creating a consistent pipeline of homeowners who want to speak with our team about whether solar makes sense for their home. Pay: Php40,000.00 - Php60,000.00 per month Benefits Opportunities for promotion Paid training Pay raise Work from home Work Location: Remote
Solar Near Me
