Abbott
Main Responsibilities Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams. Conduct new product uploads, category builds, product detail maintenance, and promotional activities. Builds and execute on promotional eMerchandising calendar Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews Major Accountabilities Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online. Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation. Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization. Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms Conduct competitive benchmarking to inform e-merchandising plans Knowledge, Experience and Education Education : Bachelor's degree Years of experience, both overall and any industry-specific experience needed : 3-5 years Strategic, creative and analytical thinker Strong commercial and financial understanding Ability to analyze data and problem solve
Abbott
