Vitalis Outsourcing
About The Role We are looking for a hands-on Marketing Lead to manage and grow marketing across three brands: ProspectBoss, Vitalis Outsourcing, and ServiceReach. This role is focused on generating qualified leads, booking sales opportunities, building campaigns, creating content, and driving revenue . We are looking for someone who can think strategically but is also comfortable executing campaigns themselves. Key Responsibilities Marketing Strategy & Lead Generation Create and execute monthly and quarterly marketing plans. Develop campaigns to generate qualified leads and sales opportunities. Identify target audiences, offers, and new market opportunities. Manage campaigns across Facebook, Instagram, LinkedIn, Google, YouTube, email, and other relevant channels. Test and improve audiences, messaging, offers, landing pages, and CTAs. Track campaign performance and make data-driven improvements. Content & Social Media Develop content strategies for all three brands. Create or coordinate social posts, short-form videos, blogs, emails, case studies, webinars, and lead magnets. Develop video ideas, hooks, scripts, and content calendars. Repurpose long-form content into social posts, videos, emails, and other marketing assets. Coordinate with designers, video editors, and other creative resources when needed. Email Marketing Build email campaigns for new leads, existing customers, and inactive leads. Create nurture, follow-up, promotional, newsletter, webinar, and reactivation campaigns. Find opportunities to generate additional revenue from existing databases. Paid Advertising Manage or oversee Facebook/Instagram, Google, LinkedIn, YouTube, and retargeting campaigns. Manage budgets and monitor campaign performance. Conduct A/B testing and optimize campaigns based on results. Focus on qualified leads, appointments, customer acquisition cost, and revenue—not just clicks or impressions. Landing Pages & Conversion Create or coordinate landing pages for campaigns. Improve headlines, offers, forms, CTAs, testimonials, and page structure. Monitor and improve conversion rates. Events & Webinars Plan marketing campaigns for webinars, trade shows, and industry events. Manage promotions, registration, lead capture, and follow-up. Repurpose event and webinar content for future marketing. Sales Support Create sales presentations, case studies, email templates, one-pagers, and other sales materials. Work closely with sales to understand customer needs, objections, and buying behavior. Use sales feedback to improve marketing campaigns. Analytics & Reporting Create a simple weekly marketing report for each brand. Track leads, appointments, conversion rates, website traffic, campaign costs, pipeline, and revenue. Identify what is working, what is not, and what should be changed. Brand Focus Vitalis Outsourcing Virtual assistants and staffing Managed VA services Real estate support Executive and administrative support AI and workflow solutions ServiceReach Marketing and technology solutions for home service businesses Lead generation and follow-up CRM, scheduling, dispatch, estimates, invoicing, and payments ProspectBoss CRM and prospecting technology Lead generation Dialer and outbound sales Database reactivation Appointment setting Required Qualifications 5+ years of marketing experience. Experience developing and executing marketing strategies. Strong digital marketing and lead-generation experience. Experience with paid advertising. Strong copywriting and communication skills. Experience with email marketing and social media. Experience with content and video marketing. Knowledge of landing pages and conversion optimization. CRM and marketing automation experience. Strong analytical and project-management skills. Ability to manage multiple brands and priorities. Ability to work independently and take ownership. Experience managing freelancers, contractors, or creative teams is a plus. Experience in SaaS, real estate, outsourcing, home services, or B2B is highly preferred. Tools & Technology Experience with tools such as: Meta Ads Manager Google Ads Google Analytics CRM and marketing automation platforms Canva CapCut ChatGPT or Claude Email marketing platforms Social media management tools Webinar and SEO tools What We're Looking For We want someone who is: Creative and analytical Data-driven Organized and proactive Resourceful and independent Comfortable experimenting and testing new ideas Comfortable working with sales Focused on measurable results Able to manage multiple priorities Willing to take ownership and make recommendations This is not a social-media-only role. We need someone who thinks beyond likes and followers and asks: How do we generate leads? How do we turn leads into appointments? How do we turn appointments into revenue? Key Performance Indicators Success will be measured by: Qualified leads generated Booked appointments Cost per qualified lead Cost per appointment Marketing-generated pipeline Customer acquisition cost Marketing-attributed revenue Landing-page conversion Email/database performance Consistent content production First 90 Days First 30 Days – Audit Review current websites, campaigns, content, CRM, email, social media, and analytics. Review competitors and current lead sources. Establish baseline marketing KPIs. Days 31–60 – Build Develop marketing calendars, offers, lead magnets, landing pages, email campaigns, content systems, and initial campaigns. Days 61–90 – Scale Identify the best-performing audiences, offers, channels, and campaigns. Optimize and scale what works. Create a 6-month marketing growth plan. The Opportunity This is an opportunity to build the marketing engine for three growing brands and have a direct impact on lead generation, sales pipeline, and revenue. We are looking for someone who wants to build and grow—not simply maintain a marketing calendar. Pay: Up to Php60,000.00 per month Work Location: Remote
Vitalis Outsourcing
