Digital Marketing Manager

Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. The Digital Marketing Manager is responsible for developing and executing data-driven digital campaigns across paid media, search, and performance channels to drive customer acquisition, engagement, and retention. This role manages SEO, SEM, paid media, and performance analytics to optimize marketing effectiveness. The senior manager collaborates with internal teams and external partners to ensure campaigns deliver measurable business impact. Paid Media & Search Strategy Develop and manage paid digital campaigns across search, display, and social channels. Optimize search engine marketing (SEM) and paid media strategies to maximize conversions. Work with brand and propositions teams to ensure timely delivery of paid campaigns. SEO & Organic Search Optimization Lead SEO strategy, keyword research, and website optimization to improve organic rankings. Work with content and web teams to ensure on-page and technical SEO best practices. Monitor and analyze performance, providing actionable insights and recommendations to improve brand search visibility and popularity. Collaborate cross-functionally to ensure timely delivery of initiatives that strengthen brand search presence. Performance Tracking & Optimization Implement tracking, attribution, and analytics to measure campaign effectiveness. Oversee performance dashboards to ensure stakeholder visibility across campaign performance. Continuously analyze and refine strategies based on performance data and insights. Collaborate with cross-functional teams to implement data-driven recommendations and optimization initiatives. Audience Targeting & Segmentation Utilize data-driven segmentation to improve customer engagement and conversion. Leverage first-party and third-party data to enhance targeting and personalization. Budget & Vendor Management Manage media budgets, bidding strategies, and campaign forecasting to drive efficiency. Oversee relationships with external partners and ad platforms to stay ahead of industry trends. Innovation & Testing Experiment with new media platforms, ad formats, and targeting strategies to improve campaign outcomes Stay informed about emerging technologies, tools, and trends to keep digital marketing channels, platforms, and executions competitive and innovative, primarily in the ever-evolving space of Search Explore opportunities to integrate new features or tools to enhance digital marketing and search capabilities Compliance Ensure that all company policies, procedures, programs and instruction are carried out Be familiar and understand Pru Life UK Compliance Standards. Must be fully aware of his/her responsibilities and competent to carry them out to the required standards. Must report all compliance matters openly and honestly to their Compliance Officer in accordance with the reporting requirements operated by the Compliance Officer. Must operate a process within his/her department to ensure that all relevant compliance matters are identified and reported. Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.