Maxicare Healthcare Corporation
Position Accountability Statement We are seeking a highly organized and detail-oriented CRM Assistant Manager to help drive our customer communication strategy. In this role, you will be responsible for the end-to-end execution of our email and SMS campaigns, ensuring they are timely, accurate, and meet the needs of our various business units. This position is perfect for a strong communicator who can effectively manage multiple projects and is familiar with CRM platforms, especially Salesforce Marketing Cloud. Key Responsibilities Campaign Execution: Manage the entire lifecycle of email and SMS campaigns, from creation and testing to final deployment. Ensure all communications are sent accurately and on schedule. Business Unit Liaison: Act as the primary point of contact for different business units. Understand their communication needs and translate them into effective email and SMS campaigns. Platform Management: Utilize Salesforce Marketing Cloud (or a similar platform) to build, test, and deploy campaigns. Proactively identify and troubleshoot any technical issues. Project Management: Use basic project management principles to stay on top of multiple campaigns and deadlines. Maintain a highly organized workflow to ensure all requirements are met. Content & Asset Management: Work with internal teams to gather necessary content and assets for campaigns. Familiarity with design tools like Canva is a plus for creating or editing simple visual assets. Reporting & Optimization: Assist in tracking campaign performance and provide insights to improve future communications. Qualifications Experience: Proven experience in a CRM or digital marketing role, with hands-on experience in email and SMS marketing. Technical Skills: Familiarity with a major CRM or marketing automation platform is required. Salesforce Marketing Cloud experience is highly preferred. Soft Skills: + Communication: Excellent written and verbal communication skills. Ability to clearly articulate complex ideas and manage expectations with stakeholders. + Organization: Exceptional organizational skills with a keen eye for detail. Capable of managing multiple projects simultaneously without compromising quality. + Project Management: Basic knowledge of project management concepts and the ability to work in a fast-paced, deadline-driven environment. + Internal Client Management: Able to collaborate with and manage a variety of requests from internal customers and stakeholders + Adaptability/Flexibility: Ability to quickly adjust priorities and manage unexpected or urgent requests (e.g., system downtimes) while maintaining a calm and professional demeanor. Creative Skills (Preferred): Familiarity with Canva or other graphic design tools is a plus.
Maxicare Healthcare Corporation
