Manager, Marketing Communications

Job Description

Department Brand Marketing Employee Type Probationary Job Responsibilities Marketing Communications Planning \& Execution + Together with the Associate Director of Marketing Communications, develop and execute marketing communications plans for Hotels, F\&B outlets, and Events. + Translate campaign briefs into clear communication strategies, messaging, and content plans. + Ensure alignment with overall IMC direction and brand positioning. + Support the rollout of seasonal campaigns, promotions, and signature events. Content \& Messaging Development + Lead the development of campaign messaging, copy direction, and content narratives. + Ensure consistency in tone, voice, and storytelling across all platforms. + Work closely with Creatives to align messaging with visual direction. + Review and approve communication materials for accuracy and brand alignment. Channel Management \& Deployment + Oversee execution across key channels including social media, digital platforms, PR, email, and on-ground collaterals. + Ensure timely and accurate deployment of all communications. + Coordinate with Digital Marketing for campaign amplification and performance tracking. + Support PR initiatives, media releases, and event publicity. Cross-Functional Coordination + Work closely with Hotels, F\&B, and Events teams to align on campaign objectives, offers, and timelines. + Coordinate with Creatives, Digital Marketing, and Marketing Operations for seamless execution. + Support broader IR campaigns led by IMC, including Casino and Mall initiatives when required. + Facilitate alignment meetings and ensure clarity of deliverables across teams. Execution Oversight \& Quality Assurance + Ensure all communication outputs meet brand standards and quality expectations. + Monitor timelines and deliverables to ensure on-time execution. + Address gaps, inconsistencies, or misalignments in campaign execution. + Ensure readiness across all touchpoints before campaign launch. Performance Monitoring \& Optimization + Track performance of campaigns across Hotels, F\&B, and Events. + Analyze engagement, reach, and effectiveness of communication efforts. + Provide insights and recommendations to improve future campaigns. + Support post-campaign reviews and reporting. Stakeholder \& Agency Management + Manage coordination with PR agencies, media partners, and content collaborators. + Ensure external partners deliver outputs aligned with campaign objectives and brand standards. + Support internal stakeholders in communication planning and execution. + Crisis Communications Support + Support implementation of crisis communication frameworks and guidelines. + Ensure all communications follow approved messaging structures and escalation processes. + Coordinate with IMC leadership, Corporate Communications, and relevant departments during incidents. + Assist in reviewing and preparing communication materials to ensure consistency and compliance. Pre-Opening \& Launch Communications + Lead marketing communications planning and execution for pre-opening phases of hotels, restaurants, and new concepts. + Develop and roll out launch campaigns including teasers, announcements, media engagement, and opening events. + Ensure all communication touchpoints (digital, PR, on-ground, collaterals) are aligned and ready ahead of opening. + Coordinate closely with operations, commercial teams, and project stakeholders to ensure timelines and deliverables are met. + Support brand positioning, storytelling, and awareness-building efforts leading up to opening. + Work with PR, media, and influencers to generate buzz and sustained visibility pre- and post-launch. Other / Ad Hoc Responsibilities + Provide support on special projects and strategic initiatives as assigned by the VP Marketing or Senior Leadership. + Lead or participate in cross-functional task forces requiring marketing communications expertise. + Step in to manage high-priority or time-sensitive campaigns outside the regular campaign calendar. + Provide guidance and decision support during urgent operational or reputational matters. + Support the development of presentations, reports, and insights for executive discussions and board reviews. + Contribute to process improvements and innovation in IMC practices, tools, and workflows. + Perform other duties as may be reasonably assigned to support business continuity and organizational objectives. Qualifications Demonstrates strong capability in marketing communications execution across multi-property environments, with experience in campaign development, content and messaging strategy, and PR coordination; brings a solid understanding of hospitality and events-driven marketing, with the ability to work with agencies, media partners, and internal stakeholders, supported by data-informed decision-making and a strong grasp of integrated campaign delivery. Strong communication and storytelling ability. Solid understanding of integrated marketing channels (digital, PR, events). Strong project management and organizational skills. Ability to manage multiple campaigns simultaneously. Effective stakeholder and agency management. Experience Range Range (Years) 3 - 8 years Job posted on 2026-05-20