Social Media Manager

Job Description

ABOUT YOU You own the brand. You are accountable for whether the brand is seen, remembered, and talked about. You think in campaigns, not posts. You can start from a business objective, work backwards to a concept, map it across platforms, brief the creative, run it live, and tell everyone honestly afterwards whether it worked. You know each platform has its own logic. What earns reach on TikTok dies on LinkedIn. You do not reformat one asset five ways and call it a rollout. You have a strong sense of brand. Voice, visual consistency, and tone are things you actively protect, and you notice when something is off before anyone else flags it. You brief creatives well. Designers and video editors get a clear objective, a reference, a format, and a reason, so the work comes back close to right the first time. You read the data properly. You know the difference between a metric that flatters and a metric that matters, and you can explain the difference to someone who does not want to hear it. You have worked in a startup, so you are comfortable building from a thin starting point. Small budget, small team, no established playbook, and you still find a way to make noise. You are online enough and inside the industry to know what is happening now. Trends, formats, platform changes, and what competitors are doing, without needing a newsletter to tell you a week late. You are decisive under pressure. When a post lands badly or a comment thread turns, you know when to respond, when to hold, and when to escalate. THIS ROLE IS NOT A GOOD FIT IF YOU Need a content calendar handed to you before you can start Measure your work in volume of posts rather than results Treat every platform the same and repost identical assets across all of them Are uncomfortable presenting numbers that show a campaign underperformed Avoid the comments section or find community management beneath you Cannot brief a designer or editor clearly and end up doing endless revision rounds Wait for approval on every decision instead of working within an agreed strategy Are precious about your ideas and defensive about feedback Have only run organic content and have never touched paid Go quiet when a campaign is not working Miss agreed deadlines without flagging them early Are looking for part-time, freelance, or project-based work Plan to hold this alongside another full-time role Want something temporary while you look for a permanent position Responsibilities Strategy and planning Own the social media strategy across all active platforms and align it to business objectives Build and maintain a rolling content calendar covering campaigns, always-on content, and reactive opportunities Monitor competitors, category trends, and platform changes, and adjust the approach accordingly Campaign delivery Concept and run integrated social campaigns from brief through to post-campaign review Brief designers, video editors, and copywriters with clear objectives, formats, references, and deadlines Manage campaign timelines so assets are ready ahead of launch, not on the day Plan and manage paid social activity, including audience targeting, budget allocation, and optimisation Coordinate influencer, partner, and collaboration activity where relevant Content and brand Protect brand voice, tone, and visual consistency across every channel Write and edit platform-appropriate copy, including captions, hooks, scripts, and short-form video concepts Adapt content to the native format of each platform rather than duplicating assets Maintain an organised asset library so approved content is easy to find and reuse Reporting and analysis Produce weekly and monthly performance reports with clear insight, not screenshots of dashboards Run post-campaign reviews covering what worked, what did not, and what changes next time Use performance data to inform the next content and campaign cycle Requirements Education Bachelor's degree in marketing, communications, media, advertising, multimedia arts, or a related field. Equivalent professional experience is accepted in place of a degree. Experience At least 5 years managing social media for a brand or agency, with clear ownership rather than support-level involvement At least 2 years working with international brands Startup or agency experience in a fast-moving, resource-conscious environment Demonstrable campaign work you can walk through, including objective, execution, and result Hands-on experience running paid social campaigns and managing a budget Experience briefing and working alongside designers, video editors, and copywriters Experience working with international brands or audiences Technical knowledge Working knowledge of Meta, Instagram, TikTok, LinkedIn, YouTube, Reddit, and X, including the format and algorithm differences between them Understanding of short-form video as a primary format, including hooks, pacing, captions, and retention Ability to read and interpret analytics across platforms, plus Google Analytics Solid grasp of visual and brand fundamentals, enough to judge whether creative is on brand before it goes out Basic hands-on ability to produce or amend simple assets when speed matters Communication Excellent written English, with a genuine ear for tone and voice across different audiences Confident spoken English, able to present a campaign plan or performance review to stakeholders Able to explain performance honestly, including when results fall short Tools and platforms Meta Business Suite and native platform tools A scheduling platform such as Later, Buffer, Sprout Social, or Hootsuite Canva and working familiarity with Figma Basic video editing in CapCut, Premiere Pro, or similar Google Workspace, ClickUp or a comparable project management platform, and Slack Availability and commitment Full-time availability. This is not a part-time, freelance, or project-based engagement. No concurrent full-time role or competing commitments Consistent working hours with advance notice for any planned absence Some flexibility around campaign launches and live moments Minimum 12-month commitment to the role Equipment and workspace Reliable high-speed internet suitable for video calls, uploads, and collaboration tools A computer capable of running multiple applications and light editing work simultaneously Clear microphone and webcam for professional meetings A quiet, professional, distraction-free workspace Confidentiality and security Ability to protect brand accounts, credentials, unreleased campaign material, and internal processes while working remotely Secure handling of account access, passwords, and platform permissions NICE TO HAVE Certifications Meta Blueprint, particularly Media Buying Professional Google Ads certification in Search or Video Google Analytics (GA4) certification TikTok Marketing Science or TikTok Ads certification HubSpot Social Media Marketing or Content Marketing LinkedIn Marketing Labs certification Hootsuite Social Marketing certification Additional skills Experience with influencer sourcing, negotiation, and campaign management Email marketing or newsletter experience Working knowledge of SEO and how social supports search visibility Community building experience in Discord, Reddit, or Facebook Groups On-camera presenting or comfort appearing in content Benefits Fully remote, work from anywhere Biweekly payout 21 general leaves 10 paid PH holiday leaves 8 paid UK holiday leaves Monthly reimbursable Wellness & Growth allowance Quarterly Learning & Skill Workshops Mental Health Wellness Support Access to UDEMY and other learning subscriptions Creative and collaborative work culture Exposure to high-impact roles within a growing marketing team Work with purpose-driven organisations Pay: From Php40,000.00 per month Work Location: Remote