Social Media Specialist

Job Description

Marketing Specialist Focus: Social Media, Content & Brand Marketing Job Summary We're a fast-growing technology startup building products at the intersection of AI, wellness, smart living, and connected technology . We believe technology should improve everyday life, not complicate it. Our mission is to create intelligent solutions that help people live healthier, smarter, and more connected lives. As part of our marketing team, you'll help shape how these products are introduced to the world through creative storytelling, social media, content, campaigns, and community building. We are looking for a creative, hands-on Marketing Specialist to help build and grow our brands across social media. This role will primarily focus on social media marketing, content creation, and content strategy . You’ll be responsible for turning our products, technology, campaigns, and ideas into content that is engaging, easy to understand, and relevant to our audience. We’re looking for someone who can think strategically but is also hands-on enough to actually create the content . From coming up with the idea, writing the hook, filming a Reel, editing the video, publishing it, and looking at the results, you’ll have ownership of the content process. You should be curious about social media, comfortable experimenting with different formats, and able to spot trends and turn them into content that makes sense for the brand. Bonus points if you're comfortable being on camera. We’re open to having the right person become one of the faces of HarmoniQ across our social channels. Key Responsibilities 1. Social Media & Content ● Develop and execute social media strategies for HarmoniQ and its product brands. ● Manage content across Instagram, Facebook, TikTok, and other relevant platforms . ● Plan and maintain monthly and weekly content calendars. ● Create engaging content including Reels, TikToks, Stories, carousels, graphics, and other social-first formats . ● Write captions, hooks, scripts, and other social copy. ● Turn product features and technical concepts into content that is simple, relatable, and engaging . ● Stay on top of social media trends, formats, sounds, and content styles. ● Repurpose and adapt content across different platforms. 2. Content Production ● Take content from concept → production → editing → publishing . ● Shoot basic photo and video content for social media. ● Edit short-form videos using tools such as CapCut, Premiere Pro, or similar. ● Collaborate with designers, creators, and other team members when needed. ● Comfortable appearing on camera is a strong plus. 3. Content Strategy ● Develop content pillars and recurring content series. ● Identify topics and formats that resonate with our target audience. ● Develop campaigns around product launches, events, partnerships, and key marketing initiatives. ● Help shape how HarmoniQ and its products are communicated online. ● Bring new ideas to the table rather than simply following a content calendar. 4. Analytics & Optimization ● Track content performance across platforms. ● Monitor reach, engagement, views, follower growth, traffic, and conversions. ● Identify what's working and what's not. ● Use performance insights to continuously improve our content strategy. 5. Marketing Support ● Support product launches, events, partnerships, and other campaigns. ● Assist with marketing materials, website content, email marketing, and other initiatives when needed. ● Conduct competitor and market research. ● Work closely with the wider team to ensure marketing activities align with business goals. Qualifications Required: ● Bachelor's degree in Marketing, Communications, Business, or related field. ● 2+ years of experience in social media, content, digital marketing, or a similar role. ● Strong understanding of social media platforms and content trends. ● Strong copywriting and storytelling skills. ● Experience creating social media content, particularly short-form video . ● Comfortable using Canva and/or similar creative tools. ● Basic understanding of social media analytics. ● Strong organizational and project management skills. ● Someone who can work independently and take an idea all the way to execution . Strong Plus: ● Comfortable being on camera and creating video content. ● Experience with TikTok and Instagram Reels. ● Basic video editing skills. ● Experience working with lifestyle, consumer, wellness, technology, or e-commerce brands. ● Experience with paid social advertising. ● Experience with events and on-ground activations. ● Interest in technology, AI, smart living, wellness, fitness, or connected devices . ● Actively involved in fitness, wellness, sports, or an active lifestyle , and comfortable creating content in these environments. The Type of Person We’re Looking For: You're probably a great fit if you: ● Spend way too much time noticing why certain Reels/TikToks perform well. ● Have strong ideas but also know how to execute them. ● Can turn a boring product feature into a piece of content people actually want to watch. ● Don't need to be told exactly what to post every day. ● Are comfortable testing, learning, and trying new things. ● Can balance creative instincts with actual marketing strategy . ● Are comfortable working in a fast-moving startup environment. ● Don't mind occasionally saying, "Okay, I'll just film it myself." Work Environment: ● Primarily remote , with one required face-to-face team meeting per month . ● HarmoniQ has physical office spaces available for team members who prefer to work in the office or need a space for content filming, photoshoots, and other marketing activities . ● Occasional in-person attendance may be required for events, content production, product launches, or other marketing activities . ● Flexible working environment within a fast-moving and collaborative startup . Application Applicants are encouraged to submit a portfolio or samples of previous work , particularly social media content, Reels/TikToks, campaigns, copywriting, graphics, or other relevant creative work. A portfolio is strongly preferred and will be considered as part of the application process. Pay: Php150.00 - Php200.00 per month Benefits Flextime Opportunities for promotion Pay raise Promotion to permanent employee Work from home Work Location: Remote