LOKAL
Shift would follow Australia time zone. 100% remote. We are looking for a results-driven Performance Marketing Lead to lead and execute performance marketing campaigns across Google Ads, Facebook/Meta Ads, and LinkedIn Paid Media. You'll be responsible for strategy, setup, optimization, reporting, and ensuring our media investments deliver measurable ROI. This is an individual contributor role — you won't have direct reports, but you will own performance marketing as a discipline at LOKAL. The standard, the playbooks, and the final call on whether a campaign is good enough to ship. Key Responsibilities Google Ads Management Plan, launch, and optimize Search, Display, YouTube, and Performance Max campaigns Conduct keyword research, A/B testing, and bidding strategy adjustments Track conversion goals and continuously improve performance metrics (CPC, CPA, ROAS) Facebook/Meta Ads Management Develop and execute full-funnel ad strategies for Facebook, Instagram, and Audience Network Design, test, and iterate on audience targeting, creative formats, and placements Collaborate with creatives and brand teams to ensure ad assets align with campaign goals Influencer Ads Collaborate with influencers and creators to acquire branded content suitable for boosting Run paid amplification campaigns using influencer content across Meta and other relevant platforms Analyze engagement and performance to refine creator partnerships and ad amplification strategy Analytics & Reporting Monitor daily campaign performance and provide weekly/monthly reports with actionable insights Use tools like Google Analytics, Meta Business Suite, and ad dashboards to track and attribute conversions Own measurement integrity — GA4 and GTM setup, conversion definitions, attribution windows Technical Strategy Assess client marketing stacks and recommend what to fix, replace, or integrate — CRM, email automation, tracking Scope and defend those recommendations to senior client stakeholders Practice Leadership Write and maintain the playbooks for how LOKAL runs paid media — account structure, forecasting, testing standards, QA before launch Review campaigns built by others across the company before they go live Build agent-driven systems that automate the repetitive parts of campaign management Collaboration Work cross-functionally with content, design, and strategy teams to ensure message consistency Stay ahead of digital ad trends and platform updates to apply best practices Qualifications 5+ years of experience managing paid media campaigns, with proven success in Google and Meta platforms Strong understanding of media buying strategies, A/B testing, audience segmentation, and retargeting Analytical mindset with hands-on experience in data-driven decision-making Experience with reporting tools like Looker Studio, Google Analytics, or similar Comfortable working Australian time zone hours Preferred Experience with LinkedIn Ads Genuinely AI-pilled — not "I use ChatGPT for ad copy." You've built something that runs without you, your first instinct on a repetitive task is to build the system, and you know when a model is confidently wrong Experience working in agency or multi-brand environments Basic knowledge of creative specs and ad policy compliance across ad platforms Evidence you've raised the standard for people who didn't report to you — a playbook others adopted, a process that stuck Familiarity with automation tooling (Make, Zapier, APIs) or light scripting
LOKAL
