SUMO Services Corporation
Key Responsibilities • Develop persuasive copy for outbound lead generation campaigns across email, LinkedIn, social media, and other digital channels. • Create high-converting lead magnets, sales collateral, marketing assets, presentations, and investor pitch decks that effectively communicate our services, value proposition, and growth strategy. • Collaborate with stakeholders to refine messaging based on target audiences, campaign objectives, and business priorities. • Research target industries, customer personas, competitors, and market trends to strengthen messaging, positioning, and lead generation strategies. • Ensure all marketing and sales content aligns with the company's brand voice, strategic objectives, and customer value proposition. • Continuously test, measure, and optimize messaging, campaigns, and marketing materials based on performance insights and feedback. • Leverage AI-powered tools to accelerate research, content creation, brainstorming, and marketing workflows while maintaining accuracy, quality, and brand consistency. • ABOUT THE QUALIFICATIONS • Proven experience in lead generation, growth marketing, B2B marketing, or a similar role. • Excellent English written communication and copywriting skills, with experience creating persuasive sales and marketing content. • Strong presentation design skills using PowerPoint, Google Slides, Canva, or similar tools, with the ability to simplify complex ideas into compelling and engaging messaging. • Experience supporting sales, business development, or investor relations initiatives. • Strong research, analytical, and organizational skills, with the ability to manage multiple priorities independently. • Proficiency in using generative AI tools (e.g., ChatGPT, Claude, Gemini, or similar) to develop, refine, and optimize marketing content, research, presentations, and lead generation activities. • Ability to create effective AI prompts, critically evaluate AI-generated outputs for accuracy and brand consistency, and stay up to date with emerging AI tools and best practices.
SUMO Services Corporation
