DigiPlus Interactive Corp
Responsibility Channel Ownership and Strategy Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiencies Define channel strategy per campaign objective including but not limited to audience strategy and content strategy Responsible for aligning ad specs and analytics requirements with internal stakeholders Media Buying, Reporting and Optimizations Execute media buying, implementing best practices and learnings Ensure proper measurement and conversion tracking are implemented Provide data driven insights and lead optimizations Prepare reports based on agreed cadence, structure and granularity Ensure compliance with internal and external mandatories Industry Knowledge • Keep up to date on channel and industry trends and updates
DigiPlus Interactive Corp
